What’s Kenner French Thinking!

Kenner and Marc discuss marketing strategies for small business owners, particularly real estate investors and agents. Marc emphasizes the importance of properly tracking leads and understanding where every dollar is coming from. He explains that his company, Loudmouse, provides fractional CMO services, where they come in and manage all aspects of a company's marketing. They focus on tracking, ensuring the right people are in place, and then developing a strategy based on data and results. He shares a case study where they turned around a client's marketing, increasing their return on ad spend and reducing their marketing spend.

In this conversation, Kenner from VastSolutionsGroup.com interviews Marc Ensign about his expertise in marketing and how it can help businesses grow. They discuss the use of artificial intelligence (AI) in content writing and research, as well as its impact on marketing strategies. They also explore the importance of targeted ad buys and optimizing marketing budgets. Marc emphasizes the need for a human touch in marketing, even as AI becomes more prevalent. He suggests that businesses should focus on telling their story and connecting with customers on a personal level.

The conversation concludes with a discussion on the benefits of working with a marketing agency and the potential for automation in the future.

Takeaways

• Properly tracking leads is crucial for making smart marketing decisions and understanding where every dollar is coming from.

• Loudmouse provides fractional CMO services, managing all aspects of a company's marketing and focusing on tracking, people, and strategy.

• They aim to increase revenue and reduce wasted marketing spend by identifying and addressing issues with agencies and optimizing marketing efforts.

• A case study showcased how Loudmouse turned around a client's marketing, increasing their return on ad spend and reducing their marketing spend. Artificial intelligence (AI) can be used in content writing and research to streamline processes and improve efficiency.

• Targeted ad buys and optimizing marketing budgets can help businesses maximize their return on investment.

• Maintaining a human touch in marketing, such as telling a compelling story, can set businesses apart in an increasingly automated world.

• Working with a marketing agency can provide expertise and support in developing effective marketing strategies.

• The future of marketing may involve increased automation, but businesses should still prioritize human connection and personalization.

Sound Bites

• The biggest thing I find is they're not properly tracking leads.

• Loudmouse is a fractional CMO agency that manages all aspects of a company's marketing.

• We bring all the marketing data together into one place, so there's one source of truth.

• AI has obviously taken a strong hold now.

• One of the ways that we can trim the fat is by focusing on specific markets.

• Get specific about what taking it to the next level means.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-212-8189

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

John Jackson, the 'king of lease options,' explains what lease options are and how they can be used in real estate. Lease options allow buyers to lease a property with the option to purchase it in the future. John primarily uses lease options as a plan B for sellers who are struggling to sell their properties. He helps sellers by offering them full price, cash flow, and a guaranteed sale within 12 months. John also coaches students on how to implement lease options in their own real estate businesses.

In this conversation, John discusses his real estate investing strategies, specifically focusing on lease options and seller financing. He explains how he finds motivated sellers and attracts buyers using direct mail, yard signs, and online marketing. He emphasizes the importance of having conversations with sellers to understand their pain points and offer solutions that benefit both parties. He also discusses the potential for real estate agents to get involved in these types of deals and earn additional income. Overall, John provides valuable insights into the world of lease options and seller financing.

Takeaways

• Lease options are a useful tool in real estate that allow buyers to lease a property with the option to purchase it in the future.

• Lease options can be a plan B for sellers who are struggling to sell their properties, offering them full price, cash flow, and a guaranteed sale within a certain timeframe.

• Implementing lease options in a real estate business can be a profitable strategy, and John Jackson offers coaching and support to help students succeed.

• Lease options provide a win-win solution for both sellers and buyers, helping sellers sell their properties and buyers achieve their goal of homeownership. Lease options and seller financing can be lucrative real estate investing strategies.

• Direct mail, yard signs, and online marketing are effective ways to find motivated sellers and attract buyers.

• Having conversations with sellers to understand their pain points and offer tailored solutions is key to success.

• Real estate agents can play a role in lease options and seller financing deals, potentially earning additional income.

Sound Bites

• The king of lease option

• Lease options are a very useful tool

• Lease options allow you to reserve your capital

Now I'm vibing with him.

• Four houses under contract that ends up being a good number.

• If you can copy paste, you can do what I do.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-212-8189

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

David Olds, the founder of EzREIclosings, discusses how his company adds value to real estate investors by taking care of paperwork and transaction coordination. He emphasizes the importance of focusing on the aspects of the business that move the needle and bring joy, while outsourcing the tasks that are time-consuming and less enjoyable. He shares his journey as a real estate investor and how he realized the need for transaction coordination services.

He also highlights the significance of building a tribe and finding like-minded individuals to lean on for support and inspiration. Olds concludes by encouraging investors to treat sellers and buyers with respect and to choose a niche in real estate that aligns with their interests and strengths.

Takeaways

• Outsourcing paperwork and transaction coordination allows real estate investors to focus on the aspects of the business that bring joy and generate revenue.

• Building a tribe of like-minded individuals provides support, inspiration, and a sense of community in the real estate industry.

• Treating sellers and buyers with respect and integrity is crucial for maintaining a positive reputation as a real estate professional.

• Choosing a niche in real estate that aligns with one's interests and strengths can lead to greater success and fulfillment in the business.

Sound Bites

• We add value by taking stuff off of our clients' plate, allowing them to focus on the things that move the needle and bring joy.

• Outsourcing paperwork and transaction coordination is like taking broccoli and asparagus off your plate.

Social media is like reality TV. People love seeing behind the scenes and the real side of real estate.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-212-8189

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Kenner French discusses the current state of the AI market, emphasizing the dominance of Microsoft and Google. He explores the implications of their control over AI technology and the potential future landscape, including the role of open source and regulatory measures. The conversation highlights the importance of understanding who controls AI and the impact on consumers and businesses.

Takeaways

• AI is revolutionary and will change businesses.

• Microsoft and Google are the primary controllers of AI.

• Open source AI lacks safety parameters.

• Regulation will likely favor Microsoft and Google.

• The future of AI control is uncertain.

• Consumers need to be aware of AI control dynamics.

• AI technology is already integrated into daily life.

• Understanding AI market dynamics is crucial for entrepreneurs.

• The conversation around AI regulation is ongoing.

• The influence of major tech companies on AI is significant.

Sound Bites

• Microsoft controls the AI market and Google.

• Everyone else is a splinter group.

• Google and Microsoft are providing value in AI.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-212-8189

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Kenner French discusses the importance of tax deductions for entrepreneurs, outlining various types of deductions available, common mistakes made by business owners, and the role of tax preparers in maximizing tax savings.

The discussion emphasizes the need for awareness and proper record-keeping to ensure that entrepreneurs can take full advantage of the deductions available to them, ultimately leading to significant savings on their tax liabilities.

Takeaways

• Tax deductions can significantly reduce taxable income for business owners.

• Home office expenses can be claimed as deductions if working from home.

• Capital expenditures can also be deducted over time.

• Lower tax rates on business income can lead to overall savings.

• Many entrepreneurs miss deductions due to lack of awareness.

• Keeping detailed records is crucial for claiming deductions.

• Tax preparers can assist in identifying potential deductions.

• Professional development expenses are deductible for business owners.

• Fear of audits can prevent entrepreneurs from claiming deductions.

• Effective communication with tax preparers can lower tax liabilities.

Sound Bites

• You are way too afraid to ask it.

• Let's go over the tax advantages simply of owning a business.

• Deductions for business expenses can reduce taxable income.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Anthony Simonie discusses the importance of building relationships in marketing and how small businesses can add value to their existing businesses. He emphasizes the power of email marketing and the need to optimize and leverage existing email lists.

Anthony also introduces the concept of performance-based marketing, where the marketing firm invests in the client's business and is paid based on the results achieved. He highlights the value of communities in building credibility and trust and the importance of engagement within those communities. Anthony shares the importance of testing and making adjustments based on market feedback, and the significance of referrals in growing a business.

Takeaways

• Building relationships is key in marketing and can add value to small businesses.

• Optimizing and leveraging existing email lists can be a high-impact strategy for small businesses.

• Performance-based marketing, where the marketing firm invests in the client's business and is paid based on results, can be a win-win approach.

• Communities can be valuable in building credibility and trust, and engagement is crucial within those communities.

• Testing and making adjustments based on market feedback is essential for success in marketing.

• Referrals are a powerful way to grow a business.

Sound Bites

• Anthony Simone the marketing guy is gonna make sure that we all have really big businesses

• Well, the whole Google thing is not really about Google. It's about relationships.

• There's so much opportunity within your existing business that you don't necessarily need to spend any more money to add any more shiny objects.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Chris Miles, known as the anti-financial advisor, shares his tips for solopreneurs and entrepreneurs who want to get rich. His first tip is to focus on profit first and prioritize how much money you have left over after expenses. He emphasizes the importance of being a wise steward of money, using it in a way that generates more wealth and blesses more lives.

Chris also shares his personal journey from being a financial advisor to becoming financially free through real estate investing and passive income strategies. He discusses the concept of infinite banking, which involves using whole life insurance as a tax-free supercharged savings account. Chris advises getting lean, getting liquid, and getting out to achieve financial freedom.

Takeaways

• Focus on profit first and prioritize how much money you have left over after expenses.

• Be a wise steward of money, using it in a way that generates more wealth and blesses more lives.

• Consider real estate investing and passive income strategies to achieve financial freedom.

• Explore the concept of infinite banking, which involves using whole life insurance as a tax-free supercharged savings account.

Sound Bites

• The anti-financial advisor is cool by my

• Profit first, man. It's always about how much money do you actually have left over after all is said and done?

• The best way to create more wealth is to figure out how to become a wiser

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Kenner interviews Alex Ottewell about the oil and gas industry. Alex explains the process of drilling for oil and how the production of a well can change over time. He also discusses his approach to investing in oil and gas, which involves buying existing production rather than drilling new wells. 

Alex shares that his company offers investors a return of 18.5% to 22% after fees, along with tax benefits. He emphasizes the importance of transparency in the industry and the need to understand the risks involved. Alex also highlights the wide range of products that are made from oil and gas, beyond just gasoline.

Takeaways

• The production of an oil well can change over time, with initial high production followed by depletion.

• Investing in existing oil and gas production can provide a more predictable return compared to drilling new wells.

• Investors in the oil and gas industry can expect a return of 18.5% to 22% after fees, along with tax benefits.

• Transparency and understanding the risks are important when investing in oil and gas.

• Oil and gas are used in a wide range of products beyond gasoline.

Sound Bites

• Can you explain a little bit about that?

• I'd rather buy existing products that I can kind of almost foresee the future in some regard.

• We put it between 18 and a half and 22 percent IRR

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Artificial Intelligence can be used in any industry to automate processes and improve efficiency. It can be applied to finance, tax reviews, commercial property, and even car racing. AI can help with website management, social media automation, logistics, engine optimization, hiring, and more.

The use of AI can benefit industries like car racing and real estate. Kenner French, from VastSolutionsGroup.com, shares his insights on the versatility of AI and offers a free book on smart financial advice.

Takeaways

• Artificial intelligence can be used in any industry to automate processes and improve efficiency.

• AI can help with website management, social media automation, logistics, engine optimization, and hiring.

• Industries like car racing and real estate can benefit from the use of AI.

• Kenner French offers a free book on smart financial advice.

Sound Bites

• Artificial intelligence for any industry it will help.

• Can artificial intelligence be used to help that industry, that race team? The answer to this is yes.

• Artificial intelligence can help write your job posting as an example, and it can automate that process.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

The conversation focuses on two main topics: lowering tax liabilities and protecting assets. The guests, Bob Bluhm and Patrick Smith, discuss strategies for reducing taxes, such as utilizing depreciation and bonus depreciation in real estate investments. They also emphasize the importance of asset protection and the need to separate personal and business assets.

The conversation highlights the benefits of having a comprehensive approach to tax planning and asset protection, and the value of working with a team of professionals who can provide holistic advice. The guests also mention the importance of good bookkeeping and proactive tax planning. They discuss the benefits of engaging with their companies, VastSolutionsGroup.com and AssetDefenseTeam.com, for comprehensive tax and asset protection services.

Takeaways

• Lowering tax liabilities and protecting assets are key considerations for individuals and businesses.

• Strategies such as depreciation and bonus depreciation can help reduce taxes in real estate investments.

• Separating personal and business assets is crucial for asset protection.

• Good bookkeeping and proactive tax planning are essential for financial success.

• Engaging with a team of professionals can provide comprehensive tax and asset protection services.

Sound Bites

• We live in a very litigious society and there are more lawsuits than car accidents in the US.

• Isolating expenses and accelerating depreciation can help lower taxes in real estate investments.

• The main reasons people don't take advantage of tax strategies are lack of knowledge and the cost of implementing them.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!