What’s Kenner French Thinking!

Bob McIntosh, a marketing guru, shares valuable insights on building a successful business. He emphasizes the importance of having a professional and trustworthy website to boost credibility. He also highlights the significance of integrity in business and how it breeds trust with customers. He discusses his journey of building his marketing firm and the role of personal branding in attracting clients. He explains the impact of email marketing on his business growth and the power of building relationships through speaking engagements.

In this conversation, Bob discusses the importance of email marketing and the high ROI it can generate. He emphasizes the power of storytelling in email marketing and how it can engage and connect with the audience. Bob also shares two mistakes he made in his business: not continuing to write emails consistently and not outsourcing fulfillment. He highlights the significance of follow-up in marketing and how it can build trust with customers.

Overall, the conversation provides valuable insights into effective email marketing strategies and the importance of consistent follow-up.

Takeaways

• Invest in a professional website to enhance credibility and attract customers.

• Integrity is crucial in building trust with clients and customers.

• Personal branding can significantly contribute to business growth.

• Email marketing remains a powerful tool for building relationships and generating leads.

• Speaking engagements can be an effective way to connect with potential clients and showcase expertise. Email marketing can generate a high ROI, even if it's a quarter as good as the industry average.

• Storytelling is a powerful tool in email marketing and can greatly improve its effectiveness.

• Consistent follow-up is crucial in building trust with customers and increasing conversions.

• Outsourcing tasks that you're not good at, such as fulfillment, can help your business grow faster.

• A good CRM can automate follow-up communication and make it easier to stay in touch with customers.

Sound Bites

• Do not underestimate the power of a great website to boost your bottom line.

• Integrity is utmost in what we do and breeds customers and clients who will believe in you.

• 97% of people will judge your business's credibility based on only the design of your website.

• Imagine spending $1 and getting $10 back.

• Email marketing that works is storytelling at its finest.

• Email marketing is the only way to go.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Matthew Coates, an architect and entrepreneur, about his unique career and insights into entrepreneurialism. He shares his background and journey as an architect, explaining his decision to become an entrepreneur and work for himself. He emphasizes the importance of commitment and not being afraid to take risks.

Matthew also discusses the need for entrepreneurs to adapt to change and embrace new technologies, such as artificial intelligence and virtual reality. He shares his marketing approach, focusing on showcasing the beauty and mystery of architecture without asking for anything in return. He concludes by offering his services to real estate agents and providing vision and feasibility analysis for potential projects.

Takeaways

• Entrepreneurship requires commitment and a willingness to take risks.

• Adapting to change is crucial for success in business.

• Artificial intelligence and virtual reality are transforming the architecture industry.

• Effective marketing involves showcasing the unique aspects of your business without being pushy.

• Providing vision and feasibility analysis can help clients make informed decisions.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Thomas Lorini, a dual citizen of Canada and the US, shares his advice for real estate investors. He emphasizes the importance of taking action and not overanalyzing deals. He suggests looking for good opportunities in the right market and building a solid local power team.

Thomas also discusses the benefits of investing outside of one's backyard and highlights the differences between the Canadian and US real estate markets. He shares his experience with Wealthgenius, an educational and networking group, and talks about his transition into commercial properties and multifamily real estate.

Takeaways

Take action and don't overanalyze deals

• Build a solid local power team

• Consider investing outside of your backyard

• Understand the differences between the Canadian and US real estate markets

• Join educational and networking groups like Wealthgenius

• Explore opportunities in commercial properties and multifamily real estate

Sound Bites

• Take action, look for the right markets, do your market investigation, build your local power team

• Don't limit yourself to your backyard, there are opportunities across North America

• Consider investing in the US for more opportunities and affordability

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Philip Vincent shares his expertise in the senior living industry and how real estate agents can tap into this niche market. He explains that when seniors move into senior living communities, they often need to sell their homes to pay for their care, making them a valuable source of real estate leads.

Vincent discusses the opportunity for real estate agents to become referral and placement agents, helping families find the right senior living community and earning referral fees. He emphasizes the importance of building relationships and providing value in this industry. Vincent also offers a special offer of providing thousands of leads to interested individuals.

Takeaways

• Senior living communities are a valuable source of real estate leads as seniors often need to sell their homes to pay for their care.

• Real estate agents can become referral and placement agents, helping families find the right senior living community and earning referral fees.

• Building relationships and providing value are key to success in the senior living industry.

• There is a significant opportunity in the senior living market as the aging population continues to grow.

Sound Bites

• I discovered what I found to be the best real estate leads source I've ever found.

• When you refer Bob to Garden View and it's 10 grand a month to live there, Garden View will pay you $10,000 for bringing one customer to their community.

• This is lead acquisition or aggregation in the organic way, the most pure way of the best real estate leads I've ever found.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

He also recommends sponsoring a meetup or doing research with a small group to become a thought leader in the AI community. Attending conferences and learning from scholars in the field is also encouraged. He emphasizes the importance of using AI in business to stay competitive and lower costs.

Takeaways

• Spend five hours a week or one hour a day using different AI models to learn about artificial intelligence.

• Sponsor a meetup or do research with a small group to become a thought leader in the AI community.

• Attend conferences and learn from scholars to gain a deeper understanding of artificial intelligence.

• Using AI in business can help lower costs and increase efficiency.

Sound Bites

• I'm going give you very, very, very, very specific, very specific ideas of how to get involved and learn about AI, artificial intelligence to make you money, the entrepreneur.

• You spent four hours, four hours that week, or in this case in the first week, learning about artificial intelligence and you're learning because you're going to be using it on an hourly basis for an hour a day.

• Sponsor a meetup. Don't, by the way, I don't even care if the meetups are just getting coffee as an example, getting tea or who knows, maybe it's going to be a big meetup.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

David Randolph is a real estate investor who specializes in short sales. He shares an example of a short sale where he bought a house for $250,000 and sold it the next day for $350,000, all within his Roth IRA, making the profit tax-free. David started in real estate after climbing the corporate ladder and realizing there was nothing on the other side. He became a rehabber and has been successful in selling renovated houses for a profit. He now teaches others how to do short sales and offers workshops and a mastermind group.

In this conversation, David Randolph discusses his strategies for minimizing taxes and maximizing profits in real estate investing. He emphasizes the importance of seeking expert financial advice and using LLCs and retirement vehicles to reduce tax liabilities. He also shares his approach to short sales and how it can help families in financial distress while providing opportunities for investors. David highlights the benefits of being part of a supportive community and offers various resources for learning more about his methods.

Takeaways

• Short sales can be a lucrative way to make money in real estate, especially when done within a Roth IRA for tax-free profit.

• David Randolph started in real estate after realizing there was no future in the corporate world.

• He has been successful in rehabbing and selling houses for a profit.

• David now teaches others how to do short sales and offers workshops and a mastermind group. Seek expert financial advice to minimize taxes and maximize profits in real estate investing.

• Utilize LLCs and retirement vehicles to reduce tax liabilities.

• Short sales can provide opportunities for investors while helping families in financial distress.

• Being part of a supportive community can enhance learning and success in real estate investing.

Sound Bites

• The dude we're gonna be hanging out with here today has made massive money for investors.

• Who is The David Randolph? Why don't we go there first? Who are you?

• When you're making the kind of money I'm making, you got to get experts involved in it."

• How much money do you want to spend this year? What do you want to buy this year to make you a happy wife, happy life?

• Invest in a Roth environment because it grow. When you pull the money out, you do not have to worry about taxes.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Chris Johnsen, a civil attorney specializing in business law, shares insights on selling a business and the importance of building structures and systems to make a business more marketable. He emphasizes the need to start thinking about selling a business about five years in advance and recommends resources. Chris also discusses the significance of having clean and organized books, the role of attorneys in the selling process, and the benefits of infinite banking and self-directed investing.

Takeaways

• Start thinking about selling a business about five years in advance and focus on building structures and systems that make the business more marketable.

• Having clean and organized books is crucial for a successful business sale.

• Consider working with an attorney to navigate the selling process and protect your interests.

• Explore the concept of infinite banking and self-directed investing as alternative financial strategies.

Sound Bites

• Start thinking about these things about five years out from the time that you want to sell your practice.

• The number one deal killer is messy books.

• It makes sense to meet with an attorney early on, even right after starting a business, to optimize the rate of return when selling.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Kenner interviews Kristi Nelson, a real estate agent on Bainbridge Island. They discuss topics such as being an entrepreneur, the real estate market on Bainbridge, and the importance of social media marketing. Kristi shares her experience and tips for success as an entrepreneur and real estate agent. She emphasizes the importance of consistency in marketing and building a personal brand.

Kristi also talks about the benefits of having a virtual assistant and the unique business practices she has implemented. Overall, the conversation provides valuable insights for entrepreneurs and real estate professionals.

Takeaways

• Consistency in marketing and building a personal brand is crucial for entrepreneurs and real estate professionals.

• Social media is an effective and affordable way to reach a larger audience and build trust with potential clients.

• Having a virtual assistant can help with tasks that are not the best use of an entrepreneur's time.

• Implementing unique business practices, such as setting up an LLC and becoming an S-Corp, can have financial benefits.

• Experience and trustworthiness are key factors that set real estate agents apart and attract clients.

Sound Bites

• I got a DM from a gal who lives in Tennessee... That was a million dollar sale.

• Right now, the only way to market is social media.

• If you're not able to do [social media], I think it's almost imperative that you hire someone to help you with that.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Kenner interviews Jessica de Castro, a luxury marketing expert, about her background and tips for small business owners. She shares her experience working in luxury retail and how she transitioned into entrepreneurship. She emphasizes the importance of experiential marketing and collaborating with unexpected partners to create unique and memorable experiences for customers.

Jessica also discusses the value of guerrilla marketing campaigns and immersive online experiences. She recommends having a tight and clean referral program as a powerful marketing tool. Overall, She provides valuable insights and practical tips for small business owners looking to take their businesses to the next level.

Takeaways

• Experiential marketing is key in the luxury industry, and small businesses can leverage this approach to create unique and memorable experiences for their customers.

• Collaborating with unexpected partners can help businesses stand out and create buzz.

• Guerrilla marketing campaigns, where businesses show up in unexpected places, can generate excitement and intrigue.

• Creating immersive online experiences, such as embedding audio or virtual reality elements, can engage customers and make the website more memorable.

• Having a tight and clean referral program is a powerful marketing tool that can help businesses grow through word-of-mouth.

Sound Bites

• Collaborating with companies that are not expected

• Guerrilla marketing campaigns, showing up in places you're not expected

• Creating immersive online experiences, engaging multiple senses

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-212-8189

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!

Kenner and Justine Mader discuss the power of referrals in growing a business. Justine shares her experience of building her business through referrals and emphasizes the importance of utilizing this long-term tool. They discuss the basics of referrals, including starting with your network and creating a digital presence. They also touch on the importance of automation in managing referrals and optimizing Google reviews for better SEO and customer trust. Justine provides valuable insights and tips for business owners looking to leverage referrals to grow their business.

In this conversation, Justine and Kenner discuss the importance of referrals and automation in business. They explore how to optimize referrals using AI and business automation tools. Justine emphasizes the need for intentionality and focusing on building relationships with clients. They also touch on the power of reviews and the role of AI in various aspects of business. The conversation concludes with a reminder that AI cannot replace the human touch and the importance of being present in both business and personal life.

Takeaways

• Referrals are a powerful tool for growing a business and should not be overlooked in favor of other marketing strategies.

• Start with your network when seeking referrals, including friends, family, previous clients, and colleagues.

• Create a digital presence, such as a Google Business • Profile, to boost credibility and make it easier for people to find and contact you.

• Automation can help streamline the referral process and ensure consistency in asking for and receiving referrals.

• Optimizing Google reviews is crucial for better SEO and building trust with potential customers.

• Simplicity and prioritization are key in managing referrals and optimizing business processes. Focus on building relationships with clients and utilizing referrals as the foundation of your business.

• Use automation and AI tools to optimize the referral process and streamline business operations.

• Be intentional and prioritize where you allocate your time, energy, and resources.

• Remember that AI cannot replace the human touch and the value of personal connections.

• Utilize reviews and leverage your network to expand your reach and attract new clients.

Sound Bites

• Referrals really can grow your business.

• We're all looking for a way to make a greater impact.

• Start off with your network.

• Figure out where your dollars are gonna go the furthest.

• Look at your industry. Who are the top ones that are working for that style?

• It has to be within the allocated budget. It has to have decent support.

If you have any questions in general you can reach our office at:

VastSolutionsGroup.com

Phone: 415-854-6512

Email: [email protected]

Monday-Thursday 8:00 AM – 5:00 PM (Pacific)

Thank you for listening!