What's New in Marketing? Podcast

[Hype Cycles]:https://www.smartinsights.com/managing-digital-marketing/marketing-innovation/technology-for-innovation-in-marketing/ [Social Dilemma]:https://www.netflix.com/gb/title/81254224 https://www.humanetech.com/ [Mad-Sad-Glad - Post Campaign Review]: https://www.retrium.com/retrospective-techniques/mad-sad-glad

[New Optimization Report]: https://www.smartinsights.com/guides/digital-marketing-optimization/  [Platform Developments – Instagram Reels]: https://about.instagram.com/blog/announcements/introducing-instagram-reels-announcement [Ideal Ad Frequency and Capping]: https://www.davechaffey.com/digital-marketing-glossary/ad-frequency-cap/ [iOS 14 Privacy – 'Is Facebook & Google's Worst Nightmare Coming True?']: https://www.forbes.com/sites/kateoflahertyuk/2020/06/25/apple-ios-14-is-facebook-and-googles-worst-nightmare-coming-true/amp/?amp_js_v=0.1 [iOS 14 Privacy – Facebook's Warning on Ad Targeting]: https://arstechnica.com/tech-policy/2020/08/ios-14-privacy-settings-will-tank-ad-targeting-business-facebook-warns/?comments=1 [Preparing Audience Network for iOS 14]: https://www.facebook.com/audiencenetwork/news-and-insights/preparing-audience-network-for-ios14/

[Lead magnet effectiveness research]: https://www.getresponse.com/blog/best-lead-magnets-study [Customer Value Optimization]: https://www.digitalmarketer.com/blog/customer-value-optimization/ [Updated Digital Marketing Planning Template]: https://www.smartinsights.com/guides/digital-marketing-plan-template/ [Content DNA Book]: https://espirian.co.uk/book/ [Content Shock]: https://businessesgrow.com/2014/01/06/content-shock/

[Andy Duggan Digital Strategy and Branding LinkedIn Post We Reviewed]: https://www.linkedin.com/feed/update/urn:li:activity:6683108536198799360/?commentUrn=urn%3Ali%3Acomment%3A(activity%3A6683108536198799360%2C6683310236255834112) [Smart Insights Improving Digital Performance Summit (15th July)]: https://www.smartinsights.com/improving-digital-performance-summit/ Marketing Bullseye Framework: https://www.davechaffey.com/digital-marketing-glossary/marketing-bullseye-framework/ Content Marketing Strategy Tools Review: 1. [Content Marketing Matrix - for Selecting Content]: https://www.smartinsights.com/content-management/content-marketing-strategy/the-content-marketing-matrix-new-infographic/ 2. [Content Distribution Matrix - for Assessing how Good Digital Channels are at Sharing Content]: https://www.smartinsights.com/content-management/content-marketing-strategy/content-distribution-matrix-infographic/ 3. [Content Optimization Matrix - for Working out what’s Generating Results and Optimizing Further]: https://www.smartinsights.com/content-management/content-marketing-strategy/content-optimization-matrix/

Recommendations featured in this episode: Usability:1. [E-commerce conversion rates benchmarks]: (www.smartinsights.com/ecommerce/ecommerce-analytics/ecommerce-conversion-rates/) 2. [Zuko / Formissimo Conversion Tests]: (www.zuko.io/benchmarking/industry-benchmarking) 3. [Built for Mars: UX of Banking]: (www.smartinsights.com/marketplace-analysis/competitor-analysis/improving-banking-customer-experience-learning-from-the-challenger-banks-chartoftheweek/) Skills Development:4. [Digital Skills Research]: (https://exchange.cim.co.uk/editorial/report-digital-skills-benchmark-2020/) 5. [Skills Development Workbook: (www.smartinsights.com/guides/marketing-skills-development-guide/) Google Core Updates:6. [Google Core Update Case Studies and Analysis]: (www.smartinsights.com/search-engine-optimisation-seo/4-case-studies-show-impact-of-googles-latest-core-update/)

Recommendations featured in this episode: 1. [VisualCapitalist - Impact of COVID-19 on e-commerce by sector](https://www.visualcapitalist.com/shoppers-buying-online-ecommerce-covid-19/) 2. [RACE digital development plan template](https://www.smartinsights.com/guides/digital-marketing-plan-template/) 3. [Employee development template](https://www.smartinsights.com/guides/marketing-skills-development-guide/) 4. [15 practical ideas to help you create an action plan for business survival in a global recession](https://www.smartinsights.com/guides/creating-a-marketing-action-plan-for-a-recession-guide/) 5. [COVID-19 support from Facebook, Google and TikTok](https://www.smartinsights.com/managing-digital-marketing/planning-budgeting/ad-credits-from-google-facebook-and-tiktok-to-support-businesses-during-the-coronavirus-pandemic/) 6. [Social media today latest updates page](https://www.socialmediatoday.com/topic/social-media-updates/) 7. [Feedly feed reader app](https://feedly.com/)

Recommended Content: 1. [Business & Marketing Response to COVID-19](https://www.smartinsights.com/tag/business-and-marketing-response-to-coronavirus-covid-19/) 2. [Creating a Marketing Action Plan for a Recession - Free Guide](https://www.smartinsights.com/guides/creating-a-marketing-action-plan-for-a-recession-guide/) 3. [Internet Retailing: Survey of Changed Shopping Behaviour](https://internetretailing.net/covid-19/covid-19)  4. [Integrating SOSTAC® and RACE Frameworks](https://www.davechaffey.com/digital-marketing-strategy/how-do-i-integrate-sostac-and-race-frameworks/)

Download of Email marketing trends 2020 reportEmail tools: ReturnPath SenderScore, Phrasee, Persado, TouchstoneDiscussion of brand relevanceLost and founder

In this episode, Richie and Dave covered:1. [Jobs to be Done Methodology]:(https://www.davechaffey.com/digital-marketing-glossary/jobs-to-be-done-in-marketing-jtbd-methodology/)2. [Marketing Playbooks]:(https://www.davechaffey.com/digital-marketing-glossary/marketing-playbook/) 3. [Example Email mistake from Amazon]:(https://www.linkedin.com/feed/update/urn:li:activity:6626082422435966976/)4. [Chromium third-party cookie announcement]:(https://blog.chromium.org/2020/01/building-more-private-web-path-towards.html) 5. [Google’s core updates for SEO including EAT and the quality guidelines]:(https://www.davechaffey.com/digital-marketing-glossary/googles-core-updates/)6. [Question - Social Intelligence including two free social listening tools]:(https://www.davechaffey.com/digital-marketing-glossary/social-listening/)7. [Question -RACE Marketing model]:(https://www.davechaffey.com/digital-marketing-glossary/race-marketing-planning-model/)8. [T-shaped marketer]:(https://www.smartinsights.com/managing-digital-marketing/personal-career-development/csimon-swan-t-shaped-marketer/)Thanks for listening! Feel free to:[Ask a question at WNIM]: (https://www.wnim.info)Or connect with us on LinkedIn: [Dave Chaffey]: (https://www.linkedin.com/in/davechaffey/)[Ritchie Mehta]: (https://www.linkedin.com/in/ritchiemehta/)

Resolutions and The Future of Marketing We discussed this Smart Insights and HubSpot report Dave authored on the Future of marketing. Also discussed:Smart Insights 90-day RACE marketing planning template. Actionable Analytics featuring the ‘HiPPO’. IDM professional skills census. Neil Perkins Only Dead Transformation Fish blog. Growth hacking, Ritchie mentioned https://www.linkedin.com/in/juanfelipecampos/ quoting the approach recommended by Sean Ellis, who is arguably the leading authority on Growth Hacking. Kevin Allocca, Trends Manager at YouTube, hosted the TED Talk, outlining the 3 reasons videos go viral. AO.com Facebook example Marketing planning tools We discussed these 5 Marketing planning tools.