What's New in Marketing? Podcast

Design Patterns:Design patterns - an introduction to persuasive marketing design patternsFoolproof - Post Office usability case study  Brand tone-of-voice - examples of brand tone-of-voice guidelines Content Marketing Institute Research - B2B Marketing 2020 Search Marketing:BERT - Google announcement on BERTCrafting Expertise, Authority and Trust with Entity-Based Content StrategySmart Insights SEO toolkit - SEO template for content editors and writersGoogle - Towards a faster web

Join us for our first ever episode of 'What's New in Marketing?' with your co-hosts Dave Chaffey and Ritchie Mehta where we discuss our vision for how the podcast will help marketers, plus we dive into our first hot topics: Customer Journeys, Conversational Marketing and the latest in Search Marketing.Show notesWe start by discussing customer journey maps - see examples and then using these website heatmapping tools. We then talk about the trend of conversational marketing as a key innovation in the Latest Gartner hype cycle alongside Artificial Intelligence, which often fuels it.Next, we talk about the challenges of organic search now that less than half of Google searches result in a click (research).We discuss the importance of getting into Google's SERPs features and tools like Mozcast and RankRanger that can help you check your presence.Finally, we look at some of the platform updates include new options for Facebook targeting and LinkedIn targeting.