As a nonprofit professional, you understand the importance of making the most of every dollar you spend on your mission. Nonprofits operate with limited budgets, so professionals in the sector constantly look for ways to maximize impact without overspending.

If you’ve encountered the Google Ad Grant program, you probably recognize that the program’s valuable. Free advertising money is a clear win for any organization. Since 2003, Google Ad Grants has given over $9 billion in free advertising to over 115,000 nonprofits in more than 50 countries.

But what are the exact benefits? How can you calculate what the Google Ad Grant is actually worth to your nonprofit?

To help demystify the Google Ad Grant and show us how to find success on the platform, I invited Jessica King to the podcast.

Jessica is the business lead at Getting Attention, where she helps nonprofits acquire and manage the Google Ad Grant to expand their impact. Prior to her work at Getting Attention, Jessica worked at nonprofits and higher education organizations where she focused on communication and digital marketing. Most recently, she worked in search engine optimization in the mission-driven sector.

Jessica holds a master's degree in communication from Virginia Tech. In her free time, you can find her reading, building furniture, and hanging out with her cats, Benny and Olive.

Connect with Jessica on LinkedIn

Tools mentioned in this episode:

• Google for Nonprofits
• Moz
• SEMRush
• List of requirements for Google for Nonprofits by country
• Percent Charity Lookup

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