Is there a more riveting “what could be next” story playing out right now across any part of the CPG industry then with the brand portfolio Congo Brands? For those unfamiliar, here’s a quick recap on the Congo Brands portfolio and its "creator/celebrity" partnerships...PRIME is the current star performer, selling ~$550 million of hydration beverages across large tracked channels over the last 52 weeks, and was created along with Logan Paul and KSI. Alani Nu is no slouch though, selling approximately $400 million worth of energy drinks across tracked channels over the last 52 weeks. The supplement brand turned beverage powerhouse was created with husband/wife team of Haydn Schneider and Katy Hearn. Finally, 3D Energy is an energy drink brand that has garnered decent success (albeit super small compared to PRIME and Alani Nu) and it was created with Christian Guzman. But within this content, I'll run through some possible interesting future ideas for each brand (including acquisition potential). Plus, I'll cover why I think Congo Brands could be looking at an IPO in late-2024.

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