This week we’re joined by Diana Finster, Head of Agency, Media & Tech Partnerships at Walmart Connect.

Diana’s team is leading the charge on what retail media can be—bridging physical and digital, performance and storytelling. With deep experience across brands, agencies, and platforms, she’s uniquely positioned to talk about the evolving relationship between content, commerce, and conversion.

In this episode, we talk about:

• Walmart’s approach to closed-loop measurement and omnichannel ROI
• How to balance scale and precision in media strategy
• The launch of Walmart Connect’s Display Advertising API—and how partners like It’sRapid are helping advertisers move faster
• What great creative looks like, and why it’s core to performance
• What Diana is focused on heading into Cannes 2025

Whether you’re a brand, agency, or platform, Diana’s perspective offers a rare look at where the future of retail media is headed.

Connect with Diana: https://www.linkedin.com/in/dianabethge/ 

Get the It’sRapid Creative Automation Playbook: https://itsrapid.ai/creative-workflow-automation-playbook/

Take It’sRapid’s Creative Workflow Automation with AI survey: https://www.proprofs.com/survey/t/?title=ffgvd

Email us at [email protected] with code “BEYOND2025” to find out how you can save more than $1,000 on our Digital Sell Sheets and Retail Media Automation solutions

Theme music: "Happy" by Mixaud - https://mixaund.bandcamp.com

Producer: Jake Musiker