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What's Orange? episodes
- EP40 - "Can improv help you improve?"
Greg Daake joins the show to discuss where the fundamentals of branding and improvisation overlap.
6 min - EP39 - "Brands are always listening."
Greg Daake joins the show to talk about the importance of listening to customers and the conversation around your brand.
7 min - EP38 - "So, what’s your story?"
Greg Daake joins the show to discuss the importance of having a brand story and the effectiveness of wormholes.
8 min - EP37 - "Is your brand ready for a swoosh?"
Greg Daake joins the show to discuss good and bad reasons to take on a rebrand.
6 min - EP36 - "The Genuine Article."
Greg Daake joins the show to talk about the importance of being genuine as a brand.
7 min - EP35 - "I say, I say it's about benefits, not features."
Greg Daake joins the show to talk about the impact of empathy in branding and our interactions. He also offers up a new Looney Tunes impression.
7 min - EP34 - "I, for one, welcome our Chatbot overlords."
Greg Daake joins the show to talk through the impact of A.I. on creativity and our daily lives.
6 min - EP33 - "It's like making a classic pound cake."
Smithy and Greg look ahead to 2023 and back at the other topics discussed in 2022, including branding, culture and....potpourri.
10 min - EP32 - "The lead singer doesn't do it alone."
Greg Daake joins the show to discuss the importance of band and brand leadership and getting input from all levels of the organization.
8 min - EP31 - "It's called gratitude."
Greg Daake joins the show to tolerate a few jokes and to remind us all about the gifts of being grateful year-round.
6 min
About What's Orange?
From the publisher's feed
“What’s Orange?” is a podcast dedicated to exploring the intuitive, human side of branding. It’s an unexpected, freeform angle for marketing, strategy and design professionals looking for something…
genuine to laugh about or connect with in a data-focused world.
The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.
The name “What’s Orange?” invites questions and serves as a metaphor for exploring and understanding less obvious, offbeat, and more nuanced elements that make brands resonate, connect, and foster loyalty.