Quarantine changed the context of convenience for small businesses, and Carrie wonders if that change is permanent, and what the ramifications of that may be. Carrie believes customers are going to expect businesses to stand for something more than just profits, and addresses how business owners can respond amidst decision fatigue and uncertainty. Carrie wraps up by encouraging listeners to tap into their creativity, and examine what you may need to leave behind to move forward. 

Mentioned in this episode: 

General Magic 

Wintering by Katherine May Libro.fm 

CarrieRollwagen.com