The Talent Cast

What's the narrative?


Listen Later

Stories rule the world and our imaginations, but more importantly, they are the driver of our choices. When you look at a nice watch and think about buying it, somewhere your brain wonders, “am I the kind of person who spends that much money on a watch?” This isn’t crazy. This is the power Apple leverages when it launches a new product, to know that people who love Apple products are the kind of people who would buy the new thing. They don’t want to be seen as missing out, or falling behind. They are willing to pay the premium (money, standing in line, etc) to tell themselves the story about how they are on the cutting edge, that they are the kinds of people who “think different” [sic].

Read the book (free and open source): http://employerbrandbook.com

Sign up for Employer Brand Headlines (also free!): https://employerbrandheadlines.substack.com/

...more
View all episodesView all episodes
Download on the App Store

The Talent CastBy Evergreen Podcasts

  • 4.6
  • 4.6
  • 4.6
  • 4.6
  • 4.6

4.6

29 ratings


More shows like The Talent Cast

View all
Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring? by Matt Alder

Recruiting Future with Matt Alder - What's Next For Talent Acquisition, HR & Hiring?

81 Listeners

Book Lounge by Libby by Book Lounge by Libby

Book Lounge by Libby

323 Listeners

The Next Best Picture Podcast by Evergreen Podcasts

The Next Best Picture Podcast

489 Listeners

The Chad & Cheese Podcast by Evergreen Podcasts

The Chad & Cheese Podcast

86 Listeners

GenXGrownUp Podcast by Evergreen Podcasts

GenXGrownUp Podcast

99 Listeners

Warriors In Their Own Words | First Person War Stories by Evergreen Podcasts | The Honor Project

Warriors In Their Own Words | First Person War Stories

662 Listeners

Banking Transformed with Jim Marous by Evergreen Podcasts

Banking Transformed with Jim Marous

85 Listeners

FIVE MINUTE NEWS by Evergreen Podcasts

FIVE MINUTE NEWS

419 Listeners

Conflicted: A History Podcast by Evergreen Podcasts

Conflicted: A History Podcast

423 Listeners

Burn the Boats by Evergreen Podcasts

Burn the Boats

406 Listeners