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The landscape of on-premise spirits consumption has undergone significant shifts in the past few years, challenging the long-held view that primary drivers of growth for spirits brands take place on-premise. The aftermath of the pandemic has seen consumers engage differently with bars and restaurants, learn to be at-home bartenders, display increased health consciousness, and grapple with inflationary pressures that affect their spending habits. These macro-level changes have affected brands’ approaches to on-premise strategies. 

Despite the challenges, on-premise continues to offer unique opportunities for brands to educate consumers, facilitate product sampling, and drive sales. The question now is how brands can best leverage the opportunities presented by bars, restaurants, and other venues in this evolving landscape. To explore this topic, Emmett Strack sat down with prominent players in the New York City on-premise scene at Bar Convent Brooklyn this past June. This in-depth conversation delves into strategies for fostering meaningful relationships between brands and bars in 2024 and beyond, addressing the changing dynamics of the industry and exploring approaches to on-premise engagement in a post-pandemic world.

Featured Guests:

• GN Chan, Co-Founder, Double Chicken Please
• Sebastien Derbomez,  Manager of Brand Advocacy, William Grant & Sons
• Jason Hedges, Director of Beverage, Laurent Tourondel & Founder, Bar IQ

Mentioned in this episode:

Double Chicken Please
William Grant & Sons
Laurent Tourondel
Bar IQ

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