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Discover how trust, authenticity, and recognition are reshaping the tech landscape with insights from Kirthiga Reddy, CEO and Co-founder, Verix, along with B2B tech influencer Evan Kirstel and marketing guru Russ Fordyce
We're diving into the heart of Gen Z's demand for genuine accolades, and how this influences employee retention and business success. The episode confronts the troubling surge of fake digital credentials and offers a groundbreaking solution: using blockchain technology to craft verifiable and shareable digital awards. This innovation is transforming the way achievements are celebrated, enhancing credibility and empowering professionals to confidently display their successes.
As AI-driven impersonation and cybercrime loom large, we explore how digital awards can foster genuine human connections and transparency. With Russ's extensive experience in high-tech marketing, we analyze the nuances of global award programs, emphasizing the necessity of diversity in the selection process. The conversation extends to Gen Z's preference for mission-driven recognition and their reliance on social media, revealing a generational shift towards authenticity and sustainability. We also celebrate the unsung heroes in tech, those who are the backbone of enterprise innovations, and discuss how consistent recognition can lead to enhanced morale and productivity.
Join us as we uncover the stories behind the nominees and winners of the We Love Tech Awards and consider how these narratives could extend to judges' experiences, too. With a focus on the human element, we highlight the importance of making every contribution count, encouraging listeners to engage with recognition programs genuinely. By the end of the episode, you'll have a fresh perspective on the power of digital awards in creating a more authentic and connected professional world.
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