What's Working in Ecommerce

Generate leads, drive website traffic, and build brand awareness with the advertising solution that Rohaan Khan and Eroslav Georgiev discussed in this episode. This unique solution will help you minimize the liability of broken ad policies on Facebook, Instagram & TikTok.

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/    You can find Eroslav & Rohaan from Orange Trail here: https://orangetrail.io/  https://www.linkedin.com/in/rohaankhan/ https://www.linkedin.com/in/eroslav-georgiev-34369289/ 

Timestamp: 0:00 Intro  1:25 Risk in Advertising Platforms 7:32 Strategies that Work 10:16 Website Page Score 11:29 The Solution

In this episode, learn the secrets behind the success of Evan Padgett, the COO of Stealth Venture Labs, with over 20 years of experience as an e-commerce and subscription commerce executive. 

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/   You can find Evan Padgett from Stealth Venture Labs here: https://www.stealthventurelabs.com/  https://speakonpodcasts.com/evan-padgett/  https://www.linkedin.com/in/evanpadgett/ 

Timestamp: 0:00 Intro 1:31 Learning from the Different Sides of Ecommerce 3:49 Areas in Ecommerce to Focus On 12:38 Targeting, Volume, and Frequency in Email Marketing 17:14 Tools Used in SMS and Email Marketing 21:11 Subscription Ecommerce 31:11 Resources to Learn in Ecommerce 34:28 The Secret Behind the Success

In this episode, Max Rast from Klar talks about how to gain insights into the deeper motives behind consumer purchases with qualitative data. For help with paid social, paid search, or email automation, check out our agency here:https://www.caravandigital.com/ You can find Maximilian Rast from Klar here:https://www.getklar.com/ https://www.pampum.com/maximilian-rast https://www.linkedin.com/in/maximilian-rast/

Timestamps: 1:18 What is Business Intelligence 3:10 Collecting Qualitative Data 4:39 Questions to Ask in a Survey 7:39 The Process of Growing Your Brand 10:34 The Unit Economics of a Successful Brand 15:57 Liquidity vs Liability 19:01 Contribution Margin 27:01 A Demo on Klar 

In this episode of What’s Working in Ecommerce, digital design expert Shaun Brandt from Oddit shares what he and his team have learned by doing thousands of brand-first Conversion Rate Optimization (CRO) audit reports. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Shaun Brandt from Oddit here:https://oddit.co/https://kulinco.com/https://www.linkedin.com/in/shaunbrandt

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0:00 Intro1:24 Ecommerce Journey8:04 Doing the Quick Win Strategy12:22 Building the Quick Win Strategy14:31 The Full Customer Report19:51 Learning What Works in UX & CRO

In this episode, Rich Watson from Augmented Hype, talks about an emerging trend within marketing and sales strategies using Augmented Reality. Rich discusses the various ways that marketers may use augmented reality in their brand awareness efforts and how it helps customers.

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/

You can find Rich Watson from Augmented Hype here: https://www.augmentedhype.com https://www.linkedin.com/in/rich-s-watson  https://www.instagram.com/itsrichwatson https://twitter.com/itsrichwatson

Timestamps:

0:00 Intro 1:57 Augmented Reality Marketing 26:26 Working with Clients in Augmented Reality Marketing

In this episode, the owner and founder of Parrot, Osayame Gaius, talks about the new and innovative way to sell your product and have a secure frictionless payment via SMS. 

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/ You can find Osayame Gaius from Parrot here:https://www.getparrot.com/  https://www.linkedin.com/in/osagaius/  Timestamps:

0:00 Intro1:54 Shopping via Text3:19 How Payment via Text Works5:00 Storing Customer Payment Information6:41 Getting Started with Ecommerce SMS9:10 Setting Up SMS with a New Client11:06 Success with Using Text Shopping

In this episode, Jingping Ji, an eCommerce & Software Entrepreneur, Co-founder of a 7-figure DTC eCommerce brand - Pro Teeth Guard, talks about his brand strategies and learnings from relaunching their website. He shared some juicy insights on affiliate marketing.

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/  

You can find Jingping Ji from Pro Teeth Guard here: https://www.proteethguard.com/ https://twitter.com/jingpingji/  https://www.linkedin.com/in/jingpingji/  http://www.jingpingji.com/ 

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0:00 Intro 3:40 Coordinating with the Customers 5:29 Money Back Guarantee Strategy 6:40 Live Chat and Customer Service 8:38 Working on the Brand's Website 11:17 Tackling with CRO 13:52 Handling the SEO 17:31 What We Learned from Relaunching the Website 20:37 Strategy that Works in SEO 25:29 Affiliate Marketing

In this episode, learn from Matt Edmunson of Aurion Digital about his experience in customer-centricity, company culture, and other eCommerce-related topics. Matt is also a host of  "The eCommerce Podcast," where he chats with experts in the field of eCommerce on how to grow and develop online businesses. 

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/

You can find Matt Edmundson from Aurion Digital here: https://auriondigital.com/  https://mattedmundson.com/  https://uk.linkedin.com/in/mattedmundson  https://www.instagram.com/mattedmundson/  https://www.ecommercepodcast.net/  Timestamp: 0:00 Intro 2:42 Toilet Seat Marketing 9:33 Marketing is Never Ending 11:25 Measuring the Repeat Customer Purchase Rate 15:57 Increasing Customer Purchase Frequency 18:13 Subscription Business 23:00 Calling Customers

In this episode, Avi Kumar, founder and CEO of KUWARE, Inc., shares his fractional CMO strategy for a business that delivers. Gather new insights to grow your business with Avi's scientific approach to marketing. For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/

You can find Avi Kumar from Kuware here:https://kuware.com/ https://www.linkedin.com/company/kuware/  https://www.instagram.com/kuware.inc  https://www.linkedin.com/in/avikumar 

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0:00 Intro6:38 How Do Brands Vet Digital Marketing Partners?9:47 Getting a Hesitant Client to Open Up11:09 Gauging a Client's Ability to Scale13:02 Metric Used by a Fractional CMO Firm16:00 Discussing the Ramp-up and Time Expectations17:36 When to Outsource Your Marketing19:36 Boosting Conversion Rates

One of the largest behavioral changes brought on by the epidemic, at least from a business standpoint, has been the quick rise of eCommerce in people's daily lives. In this episode, learn to skyrocket your business with tried and tested updated strategies from Tim Keen of Loop Club. 

For help with paid social, paid search, or email automation, check out our agency here: https://www.caravandigital.com/

You can find Tim Keen from Loop Club here:https://www.loop.club/ https://www.linkedin.com/in/tim-keen/ 

Timestamps:

0:00 Intro 2:18 From Rocker to Marketer 3:55 Building a Growth Agency 12:06 Making Strong Ad Creative 16:52 Learning What Ad Creative Works 19:04 Creating a TikTok Ad Library Swipe File 24:04 How Many Hours a Week it Takes 27:19 Killer TikTok Ad Examples!