Jennifer Ives is the cofounder and CEO at Watering Hole AI, a predictive, forward-looking, and adaptive AI strategy consulting firm. Jennifer has a long and rich history of deploying AI inside the corporate arena, with 20+ years of deep expertise in SaaS, B2B tech, cutting edge/high growth products and services, new customer acquisition, and digital products. On today's episode, Jennifer describes the barriers that companies of all sizes and sectors can encounter in their transition to AI, demystifies this rapidly-advancing technology, and assures its potential as a source of revenue, growth, and customer acquisition.

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