Eric Koefoot is the founder and CEO of Public Relay, the leading media intelligence solution for Fortune 500 companies and global brands. Eric's company has helped clients such as Bud Light, P&G, and Ford Motor Company understand their brand perception through data-driven insights, offering useful analyses of the past—and predictive plans for the future. Don't miss Eric's expertise on the changing media landscape and what brands need to do to get the right messages to the right people for real impact.

Learn more about your ad choices. Visit podcastchoices.com/adchoices

See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.