You would never run your business without a budget so you shouldn’t run revenue without one either. You need to set your level of investment based on your growth goals and the plans you have for attaining those goals. What conferences, what website upgrades, what technology, what paid social, paid search, content creating and more needs to get done to produce a certain level of performance. All those questions need to be asked and answered now during your planning cycles for 2023. You should never have to answer the question, “what is your budget for this project?” with “we don’t have one or I don’t know.” You MUST have one and you should manage to it. We’ll help you get this done for 2023 during the show.

What we’ll cover in the show –

• How to back into the budget number based on your actual growth goals

Creating a plan for revenue growth is an important task for most companies. Yet this generally gets left to the marketing team to come up with a plan of attack. The sales team generally plans for number of salespeople as does the customer service team. There is no integrated, orchestrated revenue plan created at most of the companies we’ve worked with over the past 20 years. Instead, we’re talking about identifying company growth goals and then reverse engineering a plan that backs into exactly what’s needed across all three areas to deliver on those growth goals. Including marketing expenditures, sales upgrades, customer service upgrades, and looking at the flow-through of net new contacts introduced to the company all the way to new customers acquired and the average revenue for each new customer. It’s the only way to ensure you are aligned around goals and execution before the year starts.

What we’ll cover in the show –

• A specific methodology for backing into metrics based on growth goals

Systems are everywhere in business. Some of the best-run businesses lean heavily on systems and processes to help them scale and grow. Revenue is no different, but hardly any companies look at revenue and think systems. However, if you want to grow your business and scale it up quickly, systems are exactly what you should be looking for. Systems for marketing, systems for sales, and systems for customer service. Better yet, a system for the entire revenue generation effort is going to put your company in the best possible position to drive month-over-month, repeatable, scalable, and predictable revenue growth.

What we’ll cover in the show –

• What a revenue generation system looks like

The world might have changed right in front of your eyes. TikTok, Instagram Reels, YouTube, and not to mention the explosion of audio content like podcasts. This might seem like an issue for B2C brands or people who market to teenagers but it's not. Audio and video content is here to stay, and it needs to be a major part of your marketing and sales strategy. The people you’re trying to attract to your business are consuming massive amounts of video and audio content along their buyer journey. In fact, data shows they prefer printed or written content. Now it’s time to start including more audio and video content in your marketing, sales, and customer service execution. In today’s show, we’ll talk about exactly how to do that.

What we’ll cover in the show –

• How to know what video and audio content you might need in your revenue generation efforts

Trade shows, conferences, and events are back and back big. But do you know how to optimize your participation in these events? It’s very likely that you’re showing up but wasting a lot of potential opportunities to generate leads, move sales opportunities along and close new customer business. We’ll discuss a variety of event-related tactics that will definitely improve your ROI on the large event investment associated with most conferences and trade shows. There are a number of tricks and techniques that help you attract the right people and repel the wrong people. We’ll also cover how to optimize the follow-up, so no lead gets left behind.

What we’ll cover in the show –

• How to create an event plan before you leave for the event and then how to make sure you execute that plan during the event

Your sales process is everything. If you’re a B2B company selling large ticket products or services, if you have a long sales cycle, and if your sale is complex, then you need a killer sales process. It can make or break your company. The experience your prospects have with you and your sales team during your sales process is going to create emotions, relationships, and memories that will influence and, in some cases, even dictate whether you win or lose the deal.

In this episode, we’ll cover the following –

• How to use the prospect’s buyer journey to create a remarkable sales process

At Square 2, we’ve always been very transparent with what we’re doing and why. We’re happy to share our wins and our losses. Today, content looks nothing like what it looked like even two or three years ago.

The show is a great example. We used to blog every single day, but when blogging stopped being as effective and audio and video content started to take off, we pivoted and started running LIVECast, video, and podcast shows.

This is our third iteration of audio and video content creation. Today, we’ll go behind the scenes at Square 2 and talk about what went into creating the show, how it evolved from the other three shows, and what we’re looking forward to over the next 12 months.

During the show, we’ll cover –

• Why a show like this produce content in a format that people want to consume

Join Mike and Channel Account Manager Nathan Singer from HubSpot in a post-Inbound 22 debrief. Our interview digs deep into the new HubSpot features released at Inbound 22. We talk about the changing landscape associated with growth and growing companies. The conversation with Nathan is enlightening, exciting, and very educational. This episode caps our Inbound 22 coverage.

One of the best ways to generate leads quickly is to work with partners. However, this tactic brings its own share of challenges. First, you need to find non-competitive companies that either have your perfect customer as clients or who are marketing to the same audience as your company. Next, you need to make sure they can support any joint marketing campaigns and effectively execute the joint marketing campaigns as well as you do. But once you find the right partners, regular joint marketing activities can be very effective

What we’ll cover in the show –

• How to select potential partners to do joint marketing with