What if closing a profitable business, laying off good employees, or deliberately capping your growth could be the smartest moves you ever make? In this episode, Tonya Kubo and Gwen Bortner challenge the conventional wisdom that bigger always equals better in business. They share real client stories of strategic "losses" that became major wins - from closing six-figure businesses to downsizing operations - and explore why society's pressure to constantly grow keeps entrepreneurs trapped in unsustainable situations. You'll learn to recognize when it's time for strategic subtraction, understand the psychology that makes these decisions difficult, and discover what actually happens when you have the courage to step backward. Sometimes the most brilliant business decision isn't about what you're willing to add - it's about what you're brave enough to subtract.