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When Demand Exceeds Supply - How Marketing’s Role Pivots
In this week’s episode, we're joined by Jeremy
Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health, who brings nearly nine years of experience at the organization and a deep understanding of the evolving healthcare marketing
landscape. We dive into a critical challenge many marketers face today: demand for healthcare services now far exceeds supply, requiring a strategic shift.
Key Discussion Points:
● Evolving Marketing Priorities: Marketing’s traditional focus on acquiring new patients has evolved due to
longer wait times for patients. Marketers now need to manage patient expectations and maintain strong relationships throughout the patient journey.
● Redefining the Marketer’s Role: Today, marketers must continuously reassess their role and be the voice of the patient within their organizations. This means advocating for patient needs and adjusting messaging and tactics to align with new realities.
● Building Internal Relationships: Successful marketers work closely with operations, scheduling, and other internal teams to optimize every touchpoint along the patient journey—from appointment scheduling to post-care follow-up.
● Navigating Hybrid Work: Balancing in-person and remote work is essential for building strong internal
relationships, especially with leaders and operational teams who are often on-site.
● Data-Driven Strategies for High Demand: Understanding access metrics and focusing on areas where patient care can be optimized is key to navigating the current challenges.
Connect with Jeremy:
● LinkedIn:https://www.linkedin.com/in/jeremyrogers/
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this
episode we’d love to hear your feedback! Please consider leaving us a review on
your preferred listening platform and sharing it with others.
View all episodes
By Hedy and Hopp
5
1010 ratings
In this week’s episode, we're joined by Jeremy
Rogers, Executive Director of Digital Marketing and Experience at Indiana University Health, who brings nearly nine years of experience at the organization and a deep understanding of the evolving healthcare marketing
landscape. We dive into a critical challenge many marketers face today: demand for healthcare services now far exceeds supply, requiring a strategic shift.
Key Discussion Points:
● Evolving Marketing Priorities: Marketing’s traditional focus on acquiring new patients has evolved due to
longer wait times for patients. Marketers now need to manage patient expectations and maintain strong relationships throughout the patient journey.
● Redefining the Marketer’s Role: Today, marketers must continuously reassess their role and be the voice of the patient within their organizations. This means advocating for patient needs and adjusting messaging and tactics to align with new realities.
● Building Internal Relationships: Successful marketers work closely with operations, scheduling, and other internal teams to optimize every touchpoint along the patient journey—from appointment scheduling to post-care follow-up.
● Navigating Hybrid Work: Balancing in-person and remote work is essential for building strong internal
relationships, especially with leaders and operational teams who are often on-site.
● Data-Driven Strategies for High Demand: Understanding access metrics and focusing on areas where patient care can be optimized is key to navigating the current challenges.
Connect with Jeremy:
● LinkedIn:https://www.linkedin.com/in/jeremyrogers/
Connect with Jenny:
● Email: [email protected]
● LinkedIn: https://www.linkedin.com/in/jennybristow/
If you enjoyed this
episode we’d love to hear your feedback! Please consider leaving us a review on
your preferred listening platform and sharing it with others.
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