When Going Viral Doesn’t Sell Books: Content Strategy That Actually Works for Authors
Join us at the Content Strategy Bootcamp to learn how to create the types of posts and engaging content that DOES build your audience and sell more of your books! https://womeninpublishingsummit.com/content

In this Momentum Monday episode, Alexa shares the story of a “viral” Instagram post that brought in 100,000+ views and 400+ followers—but zero book sales. She breaks down why the right audience matters more than views, how to align your content with your goals, and a simple exercise to recalibrate your content strategy.

In this episode, Alexa discusses:

• Why going viral with the wrong content doesn’t grow your author business
• How a nostalgic New Kids on the Block post exploded—but didn’t lead to book sales
• The difference between engagement for fun vs. engagement that supports your goals
• What “content strategy” really means for authors and publishing professionals
• Why you need to attract the right readers, not just more followers
• How to think about your ideal audience and their emotional drivers
• Examples of content that builds trust with readers and clients
• Why you shouldn’t chase random followers or follow-for-follow tactics
• How consistency impacts algorithms, visibility, and audience trust
• A simple exercise to write one powerful, aligned piece of content
• Why your content should invite people into a clear customer journey
• The importance of optimized bios, links, calls to action, and welcome sequences
• How the right content leads to real audience growth and book or service sales
• What you’ll learn in the Content Strategy Bootcamp on December 4
• How a $97 investment in strategy and systems can change how you market forever