Many of us use online search engines as our primary source for referenced information, but is it a truly reliable source for health information? And which medical organizations are at the forefront for leveraging these information portals to maximum effects for both patients and health professionals? Joining Dr. Brian McDonough to discuss the recent technological advancements, institutional partnerships, and revenue streams underlying search engine-optimized health information is Chris Seper, vice president of healthcare for Breaking Media and founder of MedCityNews.com.