You may remember the clever explainer videos of social media and Internet culture from back in the mid-2000s by Common Craft. That business, run by Lee LeFever and his wife Sachi, continues to produce clever explainer videos for clients and its community of subscribers still today. LeFever's new book Big Enough chronicles his entrepreneurial journey and explains how others can build a business on their own terms.

He joined Jason Falls on Digging Deeper to talk about his company's path, his insistence on shaping a company built to suit him, his wife and their lifestyle and not falling victim to the predicable choices of bigger, faster, richer capitalism often projects.

Give the show a listen, then head over to Amazon and buy Lee's book!

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