When Life Hands You Lennons

Jacob McCloskey is a former dance music journalist and current CEO of Emvoice, a voice synthesis platform that allows users to input notes and lyrics to generate an AI vocal.

Jacob and I discuss the role of an artist now instead of 20 years ago, how Darude's "Sandstorm" stands the test of time, Grimes, neuroaesthetics, and more!

Follow Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Follow Emvoice:
Website: https://emvoiceapp.com/
Instagram: https://www.instagram.com/emvoiceapp/
X/Twitter: https://twitter.com/emvoiceapp
Facebook: https://www.facebook.com/emvoiceapp
TikTok: https://www.tiktok.com/@emvoiceapp
LinkedIn: https://www.linkedin.com/company/emvoice/

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

CVBZ is an independent artist and songwriter residing in Los Angeles, California. He's written a number of hit songs and recently sold sound recordings to a company called Duetti. He's very intelligent and open-minded, so there's a lot of wisdom sprinkled throughout.

In this episode, CVBZ and I talk about how he's been able to do music full-time, bad record deals, Duetti and artist funding, money is a "dirty" word, and how you're your biggest saboteur.

Follow Lennon:
Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Follow CVBZ:
Instagram: https://www.instagram.com/cvbzmvzic/
X/Twitter: https://twitter.com/cvbzmvzic
Facebook: https://www.facebook.com/cvbzmvzic
Spotify: https://open.spotify.com/artist/0pt7PX4Hftlg8mV1ySU84Q?si=bu8-w3RoTt2os4mSFVS1_A

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

J. Erving III is the CEO and co-founder of Human Re Sources, a music distribution and artist services company. J's company was acquired by Sony Music's The Orchard in 2020 for a multi-million deal. Human Re Sources and the team have helped artists like RAYE, Brent Faiyaz, Pink Sweat$, Baby Rose, Bren Joy, Damian Lillard, and more.

Now that Sony Music owns Human Re Sources, J's role has shifted. He serves as the EVP of Creative Development at Sony Music and reports to the CEO, Rob Stringer.

In this episode, J and Lennon discuss the success behind RAYE's "Escapism," how culture fuels Human Re Sources, and how labels have helped artists.

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with J. Erving III:

Website: https://www.human-re-sources.com/
Instagram: https://www.instagram.com/human.re.sources/

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

Noah Tauscher is an independent musician based in Los Angeles, CA and originally from Hood River, OR. He makes his living on licensing his music for sync. This is Noah's first podcast, so be sure to give him a warm welcome! In his career, Noah has landed sync placements with Lenovo, AMC, Fender, and Netflix, among others.

In this episode, Noah and I discuss the different moving parts in sync licensing, such as sync labels, music libraries, and sync agents. He shares the tips he's used to successfully pitch and how to navigate the process once the song has been licensed.

Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with Noah:

Instagram: https://www.instagram.com/noahtauscher_/
TikTok: https://www.tiktok.com/@noahtauscher_
Website: https://noahtauscher.com/

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

Justin Longo is the CEO and founder of MariNation Music, an investment platform that allows artists to sell shares of their business to fans. Artists are then able to use that money to purchase studio gear, increase marketing budgets, touring, etc. As your career continues to grow in social media numbers, streaming revenue, sync, touring, and more, your shares will carry more value.

Justin and I talk about what an artist needs to know before allowing fans to invest in their business, as well as how MariNation Music is different than 3LAU's Royal platform, among others.

Follow Lennon:
Website: https://www.lennoncihak.com
Substack: https://lennoncihak.substack.com/
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Follow Justin & MariNation Music:
Website: https://www.marinationmusic.com/
Instagram: https://www.instagram.com/mari__nation/
Facebook: https://www.facebook.com/marinationmusic
Twitter: https://twitter.com/MarinationMusic

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

Cassie Petrey is the co-founder and CEO of CrowdSurf, a music management firm that has worked with Britney Spears, Camila Cabello, Backstreet Boys, and many more. Cassie is an avid speaker and has spoken at SXSW and Forbes' 30/50 summit in Abu Dhabi. She has also seen the Backstreet Boys more than 200 times in concert!

In this episode, Cassie explains how marketing has changed now since before the pandemic, how an artist can stand out amongst the saturation, and how TikTok has become the new LinkedIn for musicians and content creators.

Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with Cassie Petrey and CrowdSurf:

LinkedIn: https://www.linkedin.com/company/crowd-surf/
Website: https://crowdsurf.net/careers.html
Instagram: https://www.instagram.com/cassiepetrey/

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

Joe Barham is the CEO and co-founder of HIFI Labs, a creative incubator and artist mentorship collective building an artist-owned, community-powered future for musicians. Fueled by web3 technology and industry-changing innovation, HIFI Labs' mission is to achieve a more equitable and sustainable music economy. He was the former Head of Music at Patreon.

Joe and I discuss the digital side of music, such as Web3, innovative technologies, and how they create bespoke solutions to help artists achieve their goals.

Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with HIFI Labs:

Website: https://hifilabs.co/welcome
Twitter: https://twitter.com/hifilabs
Instagram: https://www.instagram.com/hifilabs/
Spotify: https://open.spotify.com/user/ib3tse7i520i0uk007nxaj43i

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

Ebonie Smith is a Grammy-certified audio engineer and is Atlantic Records' Senior Producer and Engineer. She's worked on projects like Hamilton on Broadway, Janelle Monáe's 'Dirty Computer' album, and Cardi B's 'Invasion of Privacy.' Ebonie is also the founder and president of Gender Amplified, a non-profit organization that aims to celebrate women in music production.

In this episode, Ebonie speaks to topics about hustling to achieve her goals, the start of Gender Amplified, and how she's using social media to educate and market her portfolio.

Substack: https://lennoncihak.substack.com/
Join my Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (eBook): https://lennoncihak.gumroad.com/l/get-your-music-heard

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/channel/UC5eX_uxAUIwBC0gyKwCbqtw
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with Ebonie Smith:

Website: https://www.eboniesmith.com/
Instagram: https://www.instagram.com/eboniesmithmusic/
Twitter: https://twitter.com/eboniesmith
Facebook: https://www.facebook.com/eboniesmithmusic

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

James Mack is the co-founder and CEO of Listen Up!, a music and entertainment industry public relations agency. Most notably, Listen Up!'s client Black Coffee won Best Dance Record at the 2022 Grammy Awards.

In this episode, James shares how Listen Up! signed Black Coffee onto their roster seven-and-a-half years ago stuck with him all the way to the Grammys. Remarkable. He and I discuss his journey into to public relations, starting a business, and best DIY PR tips. Finally, he shares the hurdles creatives struggle with, and why Listen Up! takes the time to educate and help them through these issues.

Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with James Mack/Listen Up!:

James' email: [email protected] / [email protected]
Website: https://www.listen-up.biz/
Facebook: https://www.facebook.com/listenupbiz
Instagram: https://www.instagram.com/listenupbiz/
Twitter: https://twitter.com/ListenUpbiz

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.

Vu Ho is an entrepreneur and music tech startup founder. He's a former engineering manager at Atlassian, the parent company for programs like Jira, Confluence, and Trello. He's now the CEO of HITMKR, a company that is building a new platform with the tools and resources musicians need to create art.

In this episode, Vu and I talk music tech tools that we're excited about, the biggest pains of starting a business, and much more.

Substack: https://lennoncihak.substack.com/
Discord: https://discord.gg/CRTcYRDGqf
27 Creative Ways to Market Your Music and Get Heard (PDF Guide): https://lennoncihak.gumroad.com/l/get-your-music-heard

Connect with Lennon:

Website: https://www.lennoncihak.com
Instagram: https://www.instagram.com/lennoncihak/
TikTok: https://www.tiktok.com/@lennoncihak
Twitter: https://twitter.com/LennonCihak
LinkedIn: https://www.linkedin.com/in/lennoncihak/
YouTube: https://www.youtube.com/c/LennonJeffrey
Guest Request: https://goo.gl/forms/8zs61IYiIXMLjFpX2

Connect with HITMKR:

Website: https://www.hitmkr.com/
Instagram: https://www.instagram.com/hitmkrinc/
TikTok: https://www.tiktok.com/@hitmkrinc
YouTube: https://www.youtube.com/@hitmkrinc
Facebook: https://www.facebook.com/hitmkrinc/
Discord: https://discord.com/invite/EXhfc3yAV3

Become a supporter of this podcast: https://www.spreaker.com/podcast/when-life-hands-you-lennons--4973415/support.