Ari Herstand is an independent musician who has played over 700 shows around the country, has opened for or toured with Ben Folds, Cake, Matt Nathanson, The Milk Carton Kids and Ron Pope, has performed on Ellen, and has had his music featured in countless TV shows, commercials and films. He currently leads the 1973 funk project Brassroots District.

We all often have plans and big dreams we want to accomplish. Sometimes things get in the way and set us back a day, week, month, or year. That exact thing happened to me earlier this year right before I got a new job and moved to Los Angeles.

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In this episode, Megan talks about building an audience of loyal fans through authentic marketing, sharing stories, and building an honest brand -- which allows you to promote your work without fear of any algorithm! She calls it her "Phony-Free Marketing Formula.”

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In this episode, Judah discusses how the 9/11 attacks shaped his songwriting abilities. He also talks about being an addict and how that affected his music, comparing his music then to what he produces now. Lastly, Holiday discusses the difficulties of succeeding within the music industry, pointing to the importance of making numerous sacrifices to make everything happen.

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Anthony Citrinite discusses the music he grew up listening to, working with his dad, and the importance of networking in this business.

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In this episode Liat discusses the game-changing playlist features on Spotify, thinking of subscriptions in terms of ownership, and the basics of what a marketing plan consists of.

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Thijs Westbroek, better known as Brooks, shares his rise to fame story, how being nocturnal is extremely conducive to his workflow, and experiencing many cultures is such a beautiful thing.

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Daniel Reifsnyder talks about how one can take criticism professionally, being too different, and the importance of being authentic. You certainly don’t want to get caught up in a lie, so be true to yourself.

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In this episode Alexandria talks about what it’s like mixing the sound for a rocket launch, including how they record such a loud noise, making sure that the rocket launch doesn’t overpower the commentator’s statements, and even her hardships six-months prior to graduation. Alexandria is proof that you can do anything you put your mind to.

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Elyn Kazarian and I discuss the rebrand of Mat Zo, creating for digital art and physical albums, and how she continually stays busy as an independent graphic artist.

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