Is the relentless pressure to scale up suffocating your entrepreneurial spirit? Gwen Bortner and Tonya Kubo challenge the "bigger is better" narrative, diving deep into why strategically staying small might be your greatest competitive advantage. In this episode, they dismantle the scale-or-die myth, exploring how limiting your business size can lead to premium pricing, unparalleled quality, and the elusive work-life balance you crave. They unpack the hidden costs of growth, the power of boutique businesses, and actionable ways to boost profitability without expanding. If you're questioning the scaling script and seeking a more sustainable path, this episode is your permission slip to redefine success on your own terms.