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When to Generalize vs. When to Niche Down w/ The Kooler, The Squirrel Boss, Hampton Adams
Products that protect in all shapes and sizes: squirrels-be-gone, cooler in a cooler, and butter-like tape for athletes.
Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
The Kooler’s target persona advantage, vague packaging, and how to market the product
Squirrel Boss’ vague pitch, traditional marketing woes, and tapping into the emotional aspect of the product
Hampton Adams’ lack of profitability, not aligning with consumers’ goals, and high customer acquisition costs
Know a segment or company we should feature from Shark Tank? Let us know at [email protected]
Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.
View all episodes
By Hubspot Media
4.8
171171 ratings
Products that protect in all shapes and sizes: squirrels-be-gone, cooler in a cooler, and butter-like tape for athletes.
Hosts Jorie Munroe, Ariel Boswell, and Jon Dick jump into the tank with their business insights on Shark Tank products. Listen for:
The Kooler’s target persona advantage, vague packaging, and how to market the product
Squirrel Boss’ vague pitch, traditional marketing woes, and tapping into the emotional aspect of the product
Hampton Adams’ lack of profitability, not aligning with consumers’ goals, and high customer acquisition costs
Know a segment or company we should feature from Shark Tank? Let us know at [email protected]
Another Bite is a HubSpot Original Podcast // Brought to you by The HubSpot Podcast Network // Produced by Matthew Brown.
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