How do you find or know when you’ve found your niche? It’s the same for your brand, business, and even a podcast. This episode is all about your niche positioning and how it can help your brand when it’s time to do deeper or make a shift. 

Michelle shares her own experience of how she learned and realized it was time to niche down the hard way. And also shares a show announcement of what’s to come.

 

Quotes:

•  “You are going to put yourself out there and you should.” (2:29-2:32)
•  “Build a community, not an audience.” (02:37-02:39)
•  "It is so good to put ourselves out there. But it's also so important to realize what you like, who you like working with, and their needs. Sometimes you have to learn it the hard way, to go through bumps and bruises before you could figure it out.." (04:25-04:35)
• “Don't feel stuck and stagnant for long, find someone to talk to, just get the clarity.” (6:08-6:12)
• “The path to entrepreneurship is a beautiful path, but it's not a straight road. There's ups and downs, peaks and valleys, but it is amazing." (6:46-6:55)
• So now that I've been bumped and bruised and know exactly where I want to go, I'm going to be rebranding the podcast. I'm going to take three weeks off and come back, with a new name, a new premise, and all kinds of new, exciting things. (4:43-4:57)
• I cannot wait to bring you the new and improved, niched, well-positioned new podcasts that'll be coming out in three weeks. (8:42-8:49)
• Michelle’s second co-hosted podcast, The LinkedIn Branding Show, is a new weekly show to build your personal and company brand on LinkedIn. (8:20-8:29)

 

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn