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Shana talks to us today all about how she went from the corporate world into the world of entrepreneurship. She talks about when, why, and how to pivot in business. We also talk about steps to and other valuable topics such as clarifying your message, being consistent, and of course, mindset.

Shana Dewitt is a Business Strategist and Coach that helps women launch and transition their business to do more of the work that lights them up. Shana uses her branding expertise and experience owning three online businesses to create standout messaging, simple marketing strategies, and a magnetic mindset to help bosses create a clear path to clients. When she’s not working you can find her having inspiring conversations about entrepreneurship as the host of the Be Heard Podcast or planning her next adventure with her family.

To pivot in business means serving people even better and if you’re in a place right now where you feel like something needs to shift because of circumstances, just give yourself a minute to think about it. How are you gonna serve people even better? Get curious about it rather than feeling like you’re forced into it.

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