Entrepreneur School (In the AI Era)

Where Does AI Belong in Your Business (and Where Doesn’t It)?


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I just got off a panel talking about AI for experts who don’t want to sound like robots, and the conversation was so good I had to bring it straight to you.

Let’s be real: there’s a lot of pressure to go all-in on AI. But there's also this voice in the back of our heads asking, "Am I about to automate myself out of a job?" After spending years honing our craft, the idea that a robot could do it in seconds feels… well, a little offensive.

I’m a firm believer in keeping a human in the loop. But that doesn't mean we should ignore AI. It means we have to be intentional and draw our own lines in the sand. This episode is your guide to figuring out exactly where those lines are for YOU.

Forget the hype and the “shoulds.” We’re talking about how to use AI to free up your time for the deep, human work that only you can do—the stuff that makes you truly valuable.

In this episode, we’ll unpack:

  1. The critical difference between a task that needs your unique lens and one that’s just a supporting function (and how to tell them apart).
  2. My “redeployment of capacity” concept—a mindset shift to see AI as a tool that enhances your human touch, not erases it.
  3. The 4 questions you MUST ask yourself before outsourcing any task to AI.
  4. Why emotional intelligence is still your greatest asset (and something a robot can’t replicate… yet).
  5. The mic-drop line my own AI came up with that perfectly summarizes where your true value lies.
  6. This isn’t about becoming a tech wizard. It’s about creating your own rulebook for the AI era so you can stay in control, protect your expertise, and get a strategic edge.

🔹 Grab the FREE Year of the Bot Bundle with 50+ AI tools for your business (available until Feb. 15/26)

🤖Train AI to sound like you (in under 2 hours) with BrandCalibrator™

🔹Let’s talk Bots for your business! Book a coffee chat

🔹 Connect on Instagram


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Entrepreneur School (In the AI Era)By Kelly Sinclair

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