Where DOOH Meets AdTech

Where DOOH Meets AdTech

By Tim RoweBusinessNewsMarketingBusiness News
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Where DOOH Meets AdTech episodes

  • Geopath Names A New Head Of Product And What Does AB5 Mean for OOH In California?
    For consulting inquiries, please email me at:

    [email protected]


    Articles Referenced Today...

    U.S. Supreme Court denies review of reversal of California AB5 injunction


    https://www.logisticsmgmt.com/article/u.s._supreme_court_denies_review_of_reversal_of_california_ab5_injunction


    Geopath Taps PatientPoint's Luken To Head Product, Facilitate New Strategic Path


    https://www.mediapost.com/publications/article/375418/geopath-taps-patientpoints-luken-to-head-product.html




    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    8 min
  • What Do These Retail Media Network Predictions Mean For Place-Based Media And Customer Loyalty?
    For consulting inquiries, please email me at:

    [email protected]


    Articles Referenced Today...


    4 Predictions for Retail Media


    https://streetfightmag.com/2022/06/29/4-predictions-for-retail-media/

    Supply Chain Impacts, Understaffed Stores Create Customer Loyalty Challenges


    https://www.retailtouchpoints.com/resources/supply-chain-impacts-understaffed-stores-create-customer-loyalty-challenges%EF%BF%BC

    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    11 min
  • Wrestlers, Colonoscopies, and Billboards - Oh My! SXSW Going Down Under...And New Consumer Behavior Insights

    For consulting inquiries, please email me at:

    [email protected]

    Try Fetch and get rewards like Amazon gift cards just for scanning receipts of the things you buy. Try it here with Heather's link and get both of you some extra points...

    https://fetchrewards.onelink.me/vvv3/referraltext?code=HM82Q


    Articles Referenced Today...

    WWE Colonoscopy Billboards

    https://nodq.com/features/photos-aj-styles-and-john-cena-colonoscopy-billboard-advertisements/

    Google Trends Analysis Mentioned

    https://trends.google.com/trends/explore?date=now%207-d&geo=US&q=digestive%20health%20specialists

    SXSW goes to Australia…

    https://www.billboard.com/business/business-news/sxsw-expands-australia-sydney-1235108810/

    New Consumer Data

    https://www.yahoo.com/lifestyle/data-finds-emerging-shifts-consumer-135342244.html



    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    9 min
  • What do recent Google searches reveal about the recession? And how can you prepare?

    Article Referenced: 

    Global Insights Briefing: Preparing for financial uncertainty


    https://www.thinkwithgoogle.com/consumer-insights/consumer-trends/financial-uncertainty-preparation/

    Your Motionworks Marketing Minute data nugget:

    https://www.mediapost.com/publications/article/375193/the-most-used-subject-lines-in-phishing-emails.html

    And yes...Flipkart does a TON of OOH

    https://bestmediainfo.com/2014/10/flipkart-went-big-in-outdoor

    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    15 min
  • F*ck it, let's ride. Lamar SPAC - no more?! And how to hedge against driver and supply chain shortages with truck side advertising.

    For consulting inquiries, please email me at:

    [email protected]


    Articles Referenced Today...

    SoulCycle CEO Explains 'F*ck it, Let's Ride' Campaign

    https://www.mediapost.com/publications/article/375136/soulcycle-ceo-explains-fck-it-lets-ride-campa.html 

    As SPAC craze fizzles, Lamar punts on $300 million IPO to buy a digital advertising company

     

    https://www.theadvocate.com/baton_rouge/news/business/article_3936d6ac-f3e4-11ec-a2ae-3b7d7b62ce28.html

     

    Vistar Media Secures $30M Series B Investment from Lamar Advertising Company


    https://www.businesswire.com/news/home/20210712005451/en/Vistar-Media-Secures-30M-Series-B-Investment-from-Lamar-Advertising-Company

    The Real Reason America Doesn’t Have Enough Truck Drivers

     

    https://www.nytimes.com/2022/02/09/business/truck-driver-shortage.html

    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    13 min
  • Levi Leggings? 'Retail Media' Means What?! And Good News For OOH, For Now.

    For consulting inquiries, please email me at:

    [email protected]


    Articles Referenced Today...


    Levi's Beyond Yoga Opens First Store

    https://www.mediapost.com/publications/article/375047/levis-beyond-yoga-opens-first-store.html?edition=126676


    Busted! Five Myths About Retail Media

    https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/busted-five-myths-about-retail-media


    Oil prices fall 7% as recession fears mount and Biden calls for a 3-month gas tax holiday


    https://markets.businessinsider.com/news/commodities/crude-oil-prices-recession-fears-biden-summer-gas-tax-holiday-2022-6?fs=e&s=cl



    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    12 min
  • Pizza, Pizza! Big News For Volta EV and...can someone just build this for OOH?!
    For consulting inquiries, please email me at:

    [email protected]


    Articles Referenced Today...


    Little Caesars Becomes The NFL's Official Pizza


    https://www.mediapost.com/publications/article/374983/little-caesars-becomes-the-nfls-official-pizza.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126664&hashid=2RQV0zk9R0-sWEGNUBOhQA


    Catalina, Volta Partnership Propels DOOH at EV Charging Stations


    https://streetfightmag.com/2022/06/22/catalina-volta-partnership-propels-dooh-at-ev-charging-stations/


    Drift Introduces Drift Deal Room to Streamline Collaboration Between Buyers and Sellers at Scale


    https://martechseries.com/sales-marketing/b2b-commerce/drift-introduces-drift-deal-room-to-streamline-collaboration-between-buyers-and-sellers-at-scale/

    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    7 min
  • What did TikTok and Amazon reveal at Cannes? And a Tale of Two Headlines...
    TikTok Reveals Platform Strategy At Cannes


    https://www.searchenginejournal.com/tiktok-reveals-platform-strategy-at-cannes/455011/


    Amazon's $30 Billion Advertising Business Debuts at Cannes


    https://www.adweek.com/brand-marketing/amazons-30-billion-advertising-business-debuts-at-cannes/


    There’s less disposable income’: The home goods boom starts to slow


    https://www.modernretail.co/retailers/theres-less-disposable-income-the-home-goods-boom-starts-to-slow/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail

     DTC period care brands see sales spike as talk of a tampon shortage picks up


    https://www.modernretail.co/startups/dtc-period-care-brands-see-sales-spike-as-talk-of-a-tampon-shortage-picks-up/?utm_source=digiday.com&utm_medium=referral&utm_campaign=digidaydis&utm_content=digidayhp-more-from-modernretail


    Hollywood Execs Brace for Advertising “Storm Clouds” Ahead


    https://www.hollywoodreporter.com/business/business-news/advertising-outlook-tv-streaming-2022-1235168866/


    Despite Economic Headwinds Agencies Forecast A Strong Ad Market For Second Half In The Year


    https://www.forbes.com/sites/bradadgate/2022/06/14/despite-economic-headwinds-agencies-forecast-a-strong-ad-market-for-second-half-in-the-year/?sh=569b45ba29cf




    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    14 min
  • Ad Market Up for 15th Straight Month, But Slowing, TV Ads to TVs That Are Off? And Facebook Gets Sued, Again
    Ad Market Expands For 15th Month, Continues To Decelerate


    https://www.mediapost.com/publications/article/374875/ad-market-expands-for-15th-month-continues-to-dec.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg


    Lamar Advertising Company Announces Increase In Cash Dividend on Common Stock


    https://www.gurufocus.com/news/1767597/lamar-advertising-company-announces-increase-in-cash-dividend-on-common-stock


    Better Buy: Lamar Advertising vs. Clear Channel Outdoor


    https://stocknews.com/news/lamr-cco-better-buy-lamar-advertising-vs-clear-channel-outdoor/


    Online Advertising Braces For Rocky Road


    https://www.mediapost.com/publications/article/374743/online-advertising-braces-for-rocky-road.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg


    GroupM Unveils CTV 'Viewability' Initiative, Finds As Much As 10% Of Ads Delivered With TV 'Off'


    https://www.mediapost.com/publications/article/374724/groupm-unveils-ctv-viewability-initiative-finds.html

    Facebook Sued For Allegedly Collecting Patient Data From Hospital Sites


    https://www.mediapost.com/publications/article/374905/facebook-sued-for-allegedly-collecting-patient-dat.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126631&hashid=XWC2DTgsQEqKt5DPATIQjg

    Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com




    14 min

About Where DOOH Meets AdTech

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