Where DOOH Meets AdTech

We Know a Little Bit More About Netflix’s Advertising Plan

https://www.vulture.com/2022/06/netflix-advertising-tier-plan-roku-comcast.html

https://www.livemint.com/companies/news/video-streaming-platforms-return-to-splurge-on-outdoor-advertising-11655316236906.html

Mark Boidman, PJ Solomon video...

Start at 1:04

https://vimeo.com/367319424

https://stoppress.co.nz/news/prime-videos-ooh-campaign-blasts-onto-the-streets/

https://www.forbes.com/sites/forbesagencycouncil/2022/06/17/3-big-advantages-of-native-advertising/?sh=6c729b529821

https://hbr.org/2022/06/how-companies-should-invest-in-a-downturn

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From Globe Street...

globest.com/2022/06/15/fed-raises-interest-0-75-and-new-numbers-show-zero-gdp-growth-at-best/?slreturn=20220516075403

From Legal Sports Report...

https://www.legalsportsreport.com/71406/2022-sports-betting-advertising-tv-surge/


From Venture Beat...

https://venturebeat.com/2022/06/15/interactive-advertising-bureau-updates-guidelines-for-measuring-in-game-3d-ads-for-the-metaverse/

From AdWeek...

https://www.adweek.com/media/what-advertisers-need-to-know-about-the-federal-privacy-law/

From Yahoo Finance...

https://finance.yahoo.com/news/advertising-technology-startup-sustainable-skylines-140000937.html

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Articles cited:


Inflation in America may be even worse than thought

https://www.economist.com/graphic-detail/2022/06/13/inflation-in-america-may-be-even-worse-than-thought

https://www.thedenverchannel.com/news/national/consumer-spending-declines-in-may-amid-high-inflation

https://www.adweek.com/agencies/groupm-forecasts-ad-spend-growth-though-less-than-last-years-despite-economic-conditions/

https://www.mediapost.com/publications/article/374755/the-supply-chain-crisis-broke-the-marketing-rules.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=126572&hashid=7639cEm8QMuvP1r55a7Zsw

https://www.zippia.com/advice/what-percentage-of-gross-revenue-should-be-used-for-marketing-advertising/#:~:text=A%20general%20rule%20of%20thumb,revenue%20peaked%20in%20June%202020.

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We took a few weeks off but we are back! In this episode of OOH Insider, Deanna Berry, COO at McWhorter Capital Partners, chats about college athlete NIL policies, opportunities for NIL within OOH, and the impact of influencer marketing.

McWhorter Capital Partners is a private equity and real estate investment firm. They help people grow their wealth so they can live more fully and more generously.

Takeaways 

• NIL gives college athletes the opportunity to monetize their personal brands. Agencies that have had experience with influencer marketing are now evolving into NIL marketing.
• College athletes are often viewed as celebrities within their ecosystem. If local businesses invested ad money in college athletes or sports groups then the program and athletes would receive exposure, as well as, raise brand awareness within the community.
• “In 10 years, you are just going to really see the bulk of marketing budgets go to outdoor and influencer marketing.” ~Deanna Berry
• Brands need a balance between content creation and influencer marketing.
• Influencer marketing is not new. The only thing new about it is that every day people can become an influencer and gain a huge following. Celebrities and athletes are not the only ones.

Links

• LinkedIn: https://www.linkedin.com/in/deannaberry/
• Company: https://www.mcwhortercp.com
• Sign O’ The Times: https://www.theoohinsider.com/669730/9073292-episode-075-sign-o-the-times-featuring-robert-landau-peter-spirer

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In this episode of OOH Insider, Craig Cook, CEO, and Co-Founder of Mobilads, discusses the genesis of his platform and analyzing ROI on wrapped rideshare advertisement audiences.

Mobilads is a data-driven advertising platform that utilizes wrapped rideshare vehicles as mobile billboards. They connect device id data to digital analytics to prove return on investment.

Takeaways 

• Establishing third-party credibility is the secret sauce to earning trust with a new rideshare market. Find the leaders within the community and build a foundation of honesty, humanity, and consistency.
• Mobilads generates impressions by tracking their drivers’ location and people through anonymous cellphone demographics or behavioral data.
• After collecting device ids, Mobilads uses that data to then retarget digitally. Cross-examination has proved there is a return on investment from rideshare advertisements.

Links

• LinkedIn: https://www.linkedin.com/in/craig-andrew-cook/
• Email: [email protected]  
• Company: https://www.mobilads.co

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Support the show

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See you in Marco Island!

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Evan Brandoff, CEO & Co-Owner of LeagueSide, chats about why and how brands can connect with local communities through youth sports leagues.

LeagueSide is the nation’s leading community sports sponsorship platform. They make sports sponsorships scaleable, turnkey, and measurable for brands and sports leagues.

Check out the Leauge Side Podcast here: https://leagueside.com/podcast/

Takeaways 

• The number one factor for consumers when choosing a brand is trust. Build trust in local communities by making meaningful connections and a positive impact on the families within those areas.
• The LeagueSide platform provides sports organizations with sponsorship packages that regional or national brands can purchase. These packages typically include a combination of physical, digital, and activation elements. 
• Bottom-of-the-funnel marketing tactics are more successful with out-of-home opportunities. This strategy yields a more holistic marketing funnel for brands.
• By partnering with youth sports teams, brands provide kids with the invaluable opportunity to play sports while strengthening their brand love/support within the community. It’s a win-win collaboration.
• Podcast’s are a fantastic business development tool. They allow people from across the globe to collaborate and network about similar interests, goals, or ideas.

Links

• LinkedIn: https://www.linkedin.com/in/evan-brandoff-b9954836/
• Company: https://leagueside.com
• The Win-Grin Podcast: https://leagueside.com/podcast/

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We are redefining Objective Operations on this episode of OOH Insider! Kristy Schlepp, CEO of Outdoor Nation (ODN), chats about how to empower team growth and accomplish company objectives to improve productivity.

Outdoor Nation is a centralized source for all things out-of-home. They are on a mission to provide quickly executed campaigns, market knowledge of the top 300 U.S. markets, and audience-location data and eye-tracking software to maximize ROI.

Takeaways 

• Entrepreneurial Operating System (EOS) is a set of concepts and tools that help businesses identify core values, put the right people in the right seats, clarify goals, and be transparent about challenges. This way everyone is on the same page about what is important to your business.
• Trust your coworkers! Open a feedback loop to set clear expectations and checkpoints to achieve optimal success. 
• “We only get better by learning what we suck at.” ~Schlepp
• ODN has two creatives that shortlisted for this year's OBIE Awards! A Panera Bread pizza stretching cheese across two billboards and a Columbia Care Cannabis campaign with the message “You have in-laws. We have cannabis.”

Links

• LinkedIn: https://www.linkedin.com/in/kristy-schlepp-43946526/
• Email: [email protected]
• Company: https://www.odn.agency
• OBIE Awards: https://www.linkedin.com/posts/outdoor-nation_advertising-oohadvertising-creativedesign-activity-6906992880783912960-SdI9?utm_source=linkedin_share&utm_medium=member_desktop_web

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Get the entire back catalogue of OOH Insider, since 2019 at https://www.theoohinsider.com/

Our first-ever guest, James Heller, joins us for our 100th episode celebration! James, the CEO, and Co-Founder of Wrapify, discusses how our industry can increase revenue by educating marketers on the power of out-of-home advertisement.

Wrapify is omnichannel advertising for brands powered by app-enabled mobility and delivery. Their performance-driven ad-tech platform measures the impact of out-of-home impressions and attributes exposure to online, in-app, or foot traffic engagement.

Takeaways 

• The increasing amount of digitally native marketers is changing the way media channels are evaluated. These marketers need mix-media modeling, good data visualization, and tracking customers’ journey from beginning to end.
• Out-of-home is a great medium to drive a brand because it is the heartbeat of the neighborhood. Although it is difficult to measure audience impact, we know it’s there. Educate marketers on the value of OOH to their brand.
• If the industry captures a component of wasted digital spending and pipe it into out-of-home then it would increase value in the medium and revenue in the U.S.
• The recall that is created in the out-of-home space makes the digital more valuable. Showcase the impact your OOH campaign generated for the brand.

Links

• LinkedIn: https://www.linkedin.com/in/jamesheller1/
• Email: [email protected]
• Company: https://wrapify.com

Ways To Tune In

• Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
• Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
• Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
• Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
• Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
• iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
• Podbay: https://podbay.fm/p/the-ooh-insider-show

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The most important part of the return on OOH is (no doubt) the creative. On this episode of OOH Insider, Wes Frick, Freelance Billboard Designer at Wes Frick Designs, discusses his top tips and tricks for creating a successful billboard design.

Wes Frick Designs is devoted to developing powerful out-of-home designs and strategic campaigns. He seeks to change the world through the capabilities of out-of-home advertising.

Takeaways 

• An established company website and/or social media is essential for a successful billboard. If there is no website or social media then the billboard is producing awareness without a place to take action.
• In sales and relationship building, people don’t remember what you say, but they do remember how you made them feel.
• Top 3 mistakes businesses make when designing a billboard:

1) Wrong messaging - Create a message that targets the customer versus displaying the brand. A billboard’s goal is not to show what the business is, but why the customer should choose it.
 2) Simplicity - It is mandatory to keep the design simple in this medium. Demand attention from your audience through an iconic symbol or message.
 3) Location - Artwork needs to be customized to every location. Creative can blend into the surroundings or messaging can be too small depending on the billboard location.

• Understand how an audience behaves and moves in order to unlock underpriced and unvalued opportunities.
• Out-of-home is a powerful tool for nonprofit awareness and advocacy. Reach people where they are.

Links

• LinkedIn: https://www.linkedin.com/in/wes-frick-2456511a9/
• Company: https://wesfrickdesign.com
• Email: [email protected]

Ways To Tune In

• Spotify: https://open.spotify.com/show/30yI5WJKPTmH1ttOT92stj
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-ooh-insider-show/id1483489943
• Amazon: https://www.amazon.com/The-OOH-Insider-Show/dp/B08JJT1GC5
• Audible: https://www.audible.com/pd/The-OOH-Insider-Show-Podcast/B08JJPQ8HF
• Stitcher: https://www.stitcher.com/show/the-ooh-insider-show
• Listen Notes: https://www.listennotes.com/podcasts/the-ooh-insider-show-tim-rowe-GqAoaXnLVlx/
• iHeart Radio: https://www.iheart.com/podcast/269-the-ooh-insider-show-51761700/
• Podbay: https://podbay.fm/p/the-ooh-insider-show

Powered by OneScreen.ai
OneScreen.ai is the first free, public-access directory for all things Out of Home.

Like learning about advertising? Learn more about Streaming TV at stateofstreaming.com