Matthew Kahn is the President of Risk & Insurance and oversees the National Workers' Compensation Conference and ErgoExpo. He has over 20 years of experience leading media and conference organizations. During his career, he has been successful with the digital transformation of content creation and marketing services. In this week's episode, we get to know more about Matthew, how insurance journalism has evolved, and the rising value of conferences brought on by the pandemic.

Key Takeaways

• A brief summary of how Matthew got started with the Internet 1.0 world and why he called himself a generalist.
• Matthew breaks down why there is a stigma around risk and insurance in the trade publication industry.
• 9/11, climate change, the pandemic, just to name a few, all have risk components. Matthew shares how they anchor their approach in creating content.
• The National Workers' Compensation Conference is one of the top annual conferences in the industry. How did Matthew manage to set this up during the pandemic?
• How will the conference dynamic change, moving forward, as a result of the pandemic?
• With remote working being ingrained into our systems, the value of conferences will complement this new working environment.
• Matthew explains how they use digital and virtual tools to maintain engagement at events.
• The evolution from print to digital has now accelerated, but how has the pandemic impacted insurance journalism?
• Insurance journalism is constantly evolving but its main purpose remains the same, which is, who is your audience and how do you engage them? Matthew further expands on this.
• Was there anything Matthew wished he'd known out of college that he now knows? He shares his words of wisdom.

Keep Getting Better

Theinstitutes.org

Wcconference.com

Riskandinsurance.com

Quotes

"Insurance is absolutely vital. The entire global economy cannot operate without the structure of insurance to mitigate and transfer risk."

"Just because something works well in one channel, it does not work well when you just copy it in another one. Our team was not in favor of doing the whole virtual conference."

"Now that we are going into the third year in this pandemic and remote work has gone on so long, I think the longer it persists, the more ingrained it's going to be."