In this episode of the podcast, we dive deep into the world of *investment and financial education* with our special guest, Inessa Huller, a Zurich-based investment coach and author. As we continue our "new chapter" exploring the human and psychological elements of business, Inessa joins us to demystify how to build active income and navigate the stock market during times of global uncertainty.Inessa shares her journey from the banking sector to becoming an active investor who teaches others how to move beyond passive portfolios to create real cash flow through dividend investing and swing trading. We discuss the critical differences between long-term investing and short-term trading, as well as the three pillars of fundamental analysis: understanding the figures, performing a SWOT analysis, and determining a company's "fair value" to avoid the trap of overpriced stocks.*Key topics covered in this episode:** *Investing in Crisis:* How geopolitical events like the Red Sea crisis and oil market fluctuations impact your portfolio.* *The Psychology of the Market:* Recognizing market manipulation, the role of fear in news cycles, and why "emotional moves" are often an investor's biggest mistake.* *Crypto vs. Stocks:* Understanding volatility, liquidity, and how different asset classes react to global signals.* *Starting Small:* Why you don’t need a massive capital to begin, the power of compound interest, and saving just 5-10% of your salary.* *Lessons from Failure:* A candid look at common mistakes, including the Wirecard scam and the importance of due diligence.Whether you are a seasoned professional or someone living "salary to salary," this conversation provides practical steps to take control of your financial future. Inessa emphasizes that investment isn't "rocket science" and that with the right tools and focus, such as her 12-week academy or 4-week intensive courses, anyone can learn to make their money work for them.Connect with Inessa:* www.inessahuller.ch* https://nebeneinkommenboerse.ch/ Book: *Nebenbeieinkommen Börse* (Stock market Side Income)* inessa_huller.de Follow Inessa on Instagram and YouTube for daily insights.Follow the Podcast:Don't forget to like, subscribe, and hit the notification bell to stay updated on our latest episodes as we explore the architecture of trust in leadership and business!#Investment #StockMarket #FinancialFreedom #Trading #Geopolitics #PassiveIncome #InessaHuller #podcastclip

In this episode of Where We Levtov, Marianna Levtov introduces a new chapter of the podcast together with co-host Elmar Ekhart, shifting the conversation from pure industry topics to something far more foundational and often misunderstood in business: trust.

What sounds like a “soft” concept quickly reveals itself as one of the most decisive forces in leadership, hiring, and investment decisions. This discussion cuts through clichés and examines how trust is actually formed, lost, and rebuilt in real business environments.

Drawing on decades of leadership experience, Elmar shares a pragmatic view on trust as a starting assumption rather than an earned reward, while Marianna challenges this perspective through questions around bias, cultural conditioning, and pattern recognition. Together, they explore how first impressions, authenticity, and communication shape long-term credibility.

The episode goes further into uncomfortable territory. Why do leaders lose trust after strong first impressions? How does overpromising quietly destroy credibility? Why do investors make decisions in minutes, and what are they really evaluating? And most importantly, why do so many professionals misunderstand their own relationship with trust?

Key themes include:
• Trust as a leadership mechanism, not an emotional luxury
• The role of authenticity versus performance in professional environments
• How cultural background shapes perception and credibility
• Pattern recognition and bias in hiring and investment decisions
• Why “walk the talk” is still the only reliable signal in business
• The direct link between communication, expectation management, and trust erosion

This episode also marks a transition. With a new format, new voices, and a broader scope, Where We Levtov will expand beyond logistics and technology into the underlying human dynamics that determine whether businesses actually succeed.

If you think trust is intuitive, this conversation will challenge that assumption.

Where We Levtov is the podcast of PraeCeps, where business, technology, and leadership are discussed beyond surface-level thinking.

Led by Dr Marianna Levtov, PraeCeps works with leadership teams to scale complex, technology-driven businesses, combining IoT expertise, supply chain digitalisation, and executive advisory.

This podcast explores what truly drives performance: trust, decision-making, and leadership under pressure.

More at www.praeceps.ch

Sound and video production by Lev Dolubiekov @levision.cine

We are Picking Up Where we Levtov

In this episode, Marianna and Martijn talk to Yasmina Rauber, Leadership Coach and Corporate Trainer at YAS Coaching. Together, they navigate the conservative waters of the maritime industry, discussing gender dynamics, the power of vulnerability, and how self-awareness and mentorship help women rise to leadership.

Thank you for listening.

This episode was enabled by Yasmina Rauber and YAS Coaching. YAS Coaching specialises in corporate training and leadership coaching, specifically for women executives in the shipping and commodities trading industries, guiding women to not only find their voice but to make it resonate within their organizations For more information, visit yascoaching.com

Where we Levtov is a podcast by Levtov Consulting.

Levtov Consulting, led by Marianna Levtov, specialises in bridging technology and strategy through smart IoT, supply chain digitalisation, and systemic coaching. They provide bespoke consulting for strategy, operations, development, and leadership, working collaboratively to deliver transparent, effective, and tailored solutions. For more information, visit levtov.ch.

Sound production by Dimitry Vleugel, Music by ikoliks

The Where we Levtov Podcast is a FreshMatter production

We are Picking Up Where we Levtov.

In this episode, Marianna and Martijn talk to Lenny Göltl, Co-Founder and CTO of LogBook. Together, they dive into the illusion of supply chain visibility, how to change disaster data into master data, and the importance of people and processes when implementing new technology.

Thank you for listening.

This episode was enabled by LogBook. LogBook is the #1 platform for the simple and efficient exchange of data about global transport network nodes and any kind of own locations to enable future autonomous processes. Location profiling as a core competency in the digitalisation of logistics. For more information, visit logbook.li

Where We Levtov is a podcast by Levtov Consulting.

Levtov Consulting, led by Marianna Levtov, specialises in bridging technology and strategy through smart IoT, supply chain digitalisation, and systemic coaching. They provide bespoke consulting for strategy, operations, development, and leadership, working collaboratively to deliver transparent, effective, and tailored solutions. For more information, visit levtov.ch.

Sound production by Dimitry Vleugel, Music by ikoliks

The Where We Levtov podcast is a FreshMatter production

We are Picking Up Where we Levtov

In this episode, Marianna and Martijn talk to IoT startup director Chiara Koopmans. Together, they dive into the behind-the-scenes story of launching Truvami’s latest tracker, the battery-free Smart Label, and talk about finding creativity in chaos, asking uncomfortable questions, and improving leadership clarity. 

Thank you for listening.

This episode was enabled by Chiara Koopmans and Truvami. Truvami is a Swiss IoT Startup building smart tracking solutions for real-world applications. Developed for industries like logistics, construction, manufacturing, and healthcare, they combine advanced engineering with real-world usability to make  location visibility effortless and future-proof. For more information, visit truvami.com

Where we Levtov is a podcast by Levtov Consulting.

Levtov Consulting, led by Marianna Levtov, specialises in bridging technology and strategy through smart IoT, supply chain digitalisation, and systemic coaching. They provide bespoke consulting for strategy, operations, development, and leadership, working collaboratively to deliver transparent, effective, and tailored solutions. For more information, visit levtov.ch.

Sound production by Dimitry Vleugel, Music by ikoliks

The Where we Levtov podcast is a FreshMatter production

We are Picking Up Where we Levtov

In this episode, Marianna and Martijn talk to IoT specialist and cargo industry thought leader Lissa Rose D’Arcy about IoT, Go-to-Market Strategy, friday afternoon Hail Marys, and how standardisation equals strategic leverage.

Thank you for listening.

This episode was enabled by Lissa Rose D’Arcy.​

Where we Levtov is a podcast by Levtov Consulting.

Levtov Consulting, led by Marianna Levtov, specialises in bridging technology and strategy through smart IoT, supply chain digitalisation, and systemic coaching. They provide bespoke consulting for strategy, operations, development, and leadership, working collaboratively to deliver transparent, effective, and tailored solutions. For more information, visit levtov.ch.

Sound production by Dimitry Vleugel, Music by ikoliks
The Where we Levtov podcast is a FreshMatter production

Have you ever felt like your startup is building amazing tech… but no one in the market really understands it, buys it, or sticks with it? Or maybe you’ve seen great innovation stall because the strategy didn’t match the product. You’re not alone. Too many founders in supply chain and IoT hit that wall.

Where we Levtov is about innovation, technology, and building sustainable, resilient businesses, by blending strategic frameworks with personal leadership insights. Marianna Levtov talks to host Martijn Graat, and guests from the industry.

In this first episode, Marianna shares her fascinating journey from diplomacy and Chinese studies to becoming a leading voice in supply chain innovation and IoT. Together with host Martijn, they explore what industrial diplomacy means, the role of technology in supply chain, how startups can build meaningful tech, and why personal resilience is just as important as product-market fit.

Where we Levtov is a podcast by Levtov Consulting.

Levtov Consulting, led by Marianna Levtov, specialises in bridging technology and strategy through smart IoT, supply chain digitalisation, and systemic coaching. They provide bespoke consulting for strategy, operations, development, and leadership, working collaboratively to deliver transparent, effective, and tailored solutions. For more information, visit levtov.ch.

Sound production by Dimitry Vleugel, Music by ikoliks

The Where we Levtov podcast is a FreshMatter production