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What happens when a master distiller's journey through the world of whiskey becomes a voyage of passion and innovation? Join us as Gregg Snyder, the mastermind behind Chicken Cock Whiskey, shares his fascinating career path, from his early days at Seagram's to his significant roles at Brown-Forman and Wild Turkey. Greg paints a vivid picture of how his father's love for bourbon shaped his palate and appreciation for whiskey, leading him to become a custodian of bourbon tradition while also embracing new adventures. And don't miss our exciting announcement about the upcoming Halloween podcast party, promising more tales of bourbon camaraderie.

Gregg's narrative takes a turn towards brand creation, as he recounts his time as vice president of Austin Nichols and the inception of Russell's Reserve. Picture the scene: a surplus of aged whiskey and a historic opportunity to honor the legendary Jimmy Russell. Through Greg’s insights, you’ll witness firsthand the intricate dance between inventory management and creativity that gave birth to a celebrated brand. Discover the thought process behind launching Russell's Reserve and how it transformed surplus into a liquid tribute to a whiskey icon.

In the realm of whiskey innovation, we explore the creative use of tea blends in proofing, introducing flavors that delight the modern palate. Delve into the nuances of Russell's Reserve's revered editions, savoring rich caramel notes and the complexity of barrel-proof whiskey. Celebrate the artistry of blending and the unique character of single-barrel selections, all while raising a glass to friendships and the skilled craftsmanship behind every bottle. As we toast to these shared moments, we remind our listeners to cherish the journey as much as the destination, all while looking forward to our Halloween special and more bourbon adventures ahead.

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