In this episode of Who Are You (Wearing?), Alice Cruickshank is joined by comedian, writer and podcaster Amy Matthews. A favourite on the Edinburgh comedy circuit, Amy's previous show I Feel Like I'm Made of Spiders was adapted into a special for ITVX, and she has also appeared on Scot Squad.

Using fashion as a starting point, Amy reflects on personal style, growing confidence in your own taste, and why not every outfit—or every joke—needs to be understood by everyone.

The conversation explores Amy's new Edinburgh Fringe show, Definitions of Toast, including the story behind its unusual title and why she wasn't ACTUALLY on fire for the show's promotional artwork... this time!

Along the way, Amy and Alice dive into millennial fashion nostalgia, from Tesco Cherokee children's clothing and the questionable era of "officewear chic" on nights out, to the joy of borrowing clothes from friends and experimenting with style before everything became quite so curated.

Amy also shares her admiration for unapologetically eccentric women, discussing why style icons such as Helena Bonham Carter feel increasingly aspirational, and why self-expression is often at its most interesting when it refuses to fit neatly into a category.

Amy Matthews returns to the Edinburgh Fringe with Definitions of Toast at Monkey Barrel, The Tron from 5th to 30th August at 3pm (not Wednesdays). Tickets here. She will also be touring in the autumn, for more information please visit www.amymatthewscomedy.com

Amy's new Edinburgh Fringe show Definitions of Toast

Why not all comedy is for everyone (and why that's OK)

Tesco Cherokee nostalgia and growing up in the 2000s

Millennial fashion memories and officewear chic

Helena Bonham Carter and the rise of the eccentric fashion icon

Why not every look needs a label

The lost art of borrowing clothes

Comedy, confidence and finding your own voice

Who Are You (Wearing?) is the fashion podcast that's not really about clothes.

Hosted by Scottish presenter, journalist and producer Alice Cruickshank, the show uses fashion as a lens to explore identity, ambition, creativity and the stories that shape us. Through conversations with figures from entertainment, arts, culture and media, each episode uncovers the experiences behind the public image.

Recorded at EH3 Studios in Edinburgh.

Follow Who Are You (Wearing?) on Instagram and TikTok for more.

What does it take to find your purpose before you've even left school?

In this episode of Who Are You (Wearing?), Alice Cruickshank is joined by Cherry West, Scotland's youngest drag queen. Cherry began performing in drag at just 13 years old and has since built a career that has taken her across Scotland and beyond, while also becoming one of the breakout stars of the BBC series The Agency: Unfiltered.

Using fashion as a starting point, Cherry reflects on the realities of life as a drag performer, including the pressure not to outfit repeat, the cost of keeping up appearances, and why delivering a memorable performance will always matter more than what you're wearing.

The conversation explores Cherry's journey from discovering drag as a teenager to launching an events company at just 15 years old, finding confidence through performance, and learning to build a career on her own terms. Cherry also shares what it was like filming The Agency: Unfiltered, the opportunities the show has brought, and why visibility and community remain so important.

As Pride celebrations continue around the world, Cherry discusses why Pride is more important than ever and the role drag can play in bringing people together, creating joy and challenging perceptions.

Starting a drag career at 13

The realities of being Scotland's youngest drag queen

The pressure not to repeat outfits in drag culture

Why performance matters more than appearance

Building an events company at 15

Finding confidence, purpose and ambition at a young age

Behind the scenes of The Agency: Unfiltered

Why Pride is more important than ever

Who Are You (Wearing?) is the fashion podcast that's not really about clothes.

Hosted by Scottish presenter, journalist and producer Alice Cruickshank, the show uses fashion as a lens to explore identity, ambition, creativity and the stories that shape us. Through conversations with figures from entertainment, arts, culture and media, each episode uncovers the experiences behind the public image.

Follow Cherry West on TikTok and Instagram. Her upcoming show, Cherry West: A Star on the Rise is on at Churchill Theatre, Edinburgh on 10/10. Stream The Agency: Unfiltered on iPlayer. 

Follow Who Are You (Wearing?) on TikTok and Instagram.

Subscribe for new episodes.

What can the clothes we wear reveal about who we are?

Welcome to Who Are You (Wearing?), the fashion podcast that's not really about clothes.

Hosted by Scottish presenter, journalist and producer Alice Cruickshank, this celebrity, showbiz, arts and culture interview series uses fashion as a lens to explore identity, ambition, creativity and the moments that shape us.

For the very first episode, Alice is joined by Amy Moore and Kirsten Coakley, stars of the BAFTA-winning BBC series The Agency: Unfiltered.

Together, they take a nostalgic trip back to the 2000s, revisiting the high-street fashion trends and shops that defined a generation of young Scottish fashionistas, sharing memories of the original blogger era, and reflecting on how style, confidence and self-expression have evolved over the years.

The conversation also goes behind the scenes of The Agency: Unfiltered, with Amy and Kirsten discussing the show's success and teasing what viewers can expect from Series 4.

This episode explores:

2000s fashion nostalgia and iconic high-street trends

The rise of blogger culture and early digital influence

Personal style, confidence and identity

The relationship between fashion and self-expression

What it takes to run Scotland's biggest influencer agency, Aquarius Creative

Behind-the-scenes insights from The Agency: Unfiltered

Whether you're interested in fashion, pop culture, media, television, celebrity interviews or the stories behind public personas, this conversation offers plenty of laughs, nostalgia and honest reflection - all while discussing fabulous outfits, of course!

About the podcast

Who Are You (Wearing?) is the fashion podcast that's not really about clothes. Each episode features candid conversations with figures from entertainment, arts, culture and media, using fashion as a starting point to uncover the stories that make people who they are.

Hosted by Alice Cruickshank. Recorded in Edinburgh and Glasgow.

Subscribe and follow for new episodes.

Follow Who Are You (Wearing)? on TikTok and Instagram.