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Your business will never outgrow the identity of the person running it.
In this episode, I break down the 6 identity traits that separate coaches stuck at $5k–$15k months from the ones scaling to multi-6 and 7 figures — consistently, predictably, and without burning out.
You’ll learn why strategy is only half the equation…
and why who you become determines everything:
• Radical Ownership
• Ruthless Focus
• Executing at Speed
• Relentless Repetition
• Confidence Through Action
• Extreme Focus on the Client Journey
If you want 2026 to look nothing like the years before it, these are the traits you must build.
This is the identity shift that changes everything.
By Will Schiller5
88 ratings
Your business will never outgrow the identity of the person running it.
In this episode, I break down the 6 identity traits that separate coaches stuck at $5k–$15k months from the ones scaling to multi-6 and 7 figures — consistently, predictably, and without burning out.
You’ll learn why strategy is only half the equation…
and why who you become determines everything:
• Radical Ownership
• Ruthless Focus
• Executing at Speed
• Relentless Repetition
• Confidence Through Action
• Extreme Focus on the Client Journey
If you want 2026 to look nothing like the years before it, these are the traits you must build.
This is the identity shift that changes everything.

664 Listeners