If Jesus really was the Jewish messiah, then why did his own people end up rejecting him? Well, as we have seen throughout the Gospel of John, though Jesus was ultimately rejected by the Judaean authorities (Jn. 1:11), many Jews in his day did end up believing in him (Jn. 7:31, 8:30, 10:42, etc.). But as we’ll see on this program, the fact that the messiah would end up being despised and rejected was actually something that the prophet Isaiah described centuries in advance.