In this episode of Who Hired This Person?, host Kaitlyn sits down with Kourtney Martinez, Human Resources Business Partner at American Airlines. With experience ranging from nonprofits to one-person HR shops and now a major corporation, Kourtney shares how she’s built her career by staying curious, leading with empathy, and learning every corner of the business. From developing managers to improving the candidate experience, Kourtney gives us a real look into what it takes to thrive in HR—especially when the stakes are high and the team is large.
Key Lessons Covered in This Episode:🔹 Thrown into the Deep End (and Swimming Anyway):
Kourtney’s HR journey started in a nonprofit, where she unexpectedly found herself solo after her director passed away just months in. That trial by fire made her resourceful, independent, and passionate about the field.
🔹 Loving the Corporate World (Yes, Really!):
Now part of a large team at American Airlines, Kourtney reflects on the shift from being HR-of-one to a “puzzle piece” in a massive organization—and how that taught her to scale, specialize, and collaborate at a new level.
🔹 Learning the Language of Every Team:
From finance to development, Kourtney emphasizes the importance of “speaking the language” of each business unit. Understanding their needs helps HR deliver better hiring support and build real trust.
🔹 Building Respect Through Boundaries:
She shares how setting clear boundaries with stakeholders early on creates healthier collaboration—and prevents HR from getting buried under impossible expectations.
🔹 Planning for Agility and Retention:
Hiring is just one part of the puzzle. Kourtney walks us through how she builds strategic hiring plans, identifies skill gaps, and leans into retention tools like feedback, development, and training.
🔹 The Rise of the Internal Customer:
One trend Kourtney loves? Treating employees like internal clients. She discusses how the employee experience is just as important as customer satisfaction—and why flexible work matters for real engagement.
🔹 Nailing the Candidate Experience:
From timely communication to prepping interviewers, Kourtney outlines how a great hiring process reflects your culture—and helps candidates get excited about the role before they ever start.
🔹 Making Onboarding Personal and Efficient:
She balances automation with human connection—using digital tools to streamline paperwork, while keeping space for orientation, benefits education, and authentic welcome moments.
🔹 Handling Difficult Issues Fairly:
When it comes to employee relations, Kourtney’s key? Consistency + empathy. She coaches managers to lead with transparency and models how to stay neutral, fair, and people-centered in tough conversations.
🔹 Staying Organized (Even with 100 Priorities):
Kourtney lives by her calendar, uses tools like Outlook and task lists, and always leaves space for the “HR fires” that pop up daily. Her biggest tool? Focus time—and knowing when to call in support.
🔹 Advice to Up-and-Coming HR Pros:
Say “yes” to big, scary projects. Stretch yourself. Ask questions. Even if it’s not in your job description, learning the broader business helps you grow—and makes you a better partner to your team.
Key Takeaways:✅ You don’t have to start HR perfectly—just start. Growth comes from the messy parts.
✅ HR is most powerful when it’s plugged into the business, not just policy.
✅ Candidate experience starts before the interview—and sets the tone for your culture.
✅ Managers need coaching to handle people issues effectively.
✅ Being organized doesn’t mean being rigid—it means creating space for what matters.
Links & Resources:🔗 Connect with Kourtney Martinez on https://www.linkedin.com/in/kourtneymartinez/