With the Chinese Zodiac Year of the Pig fast approaching, Peppa Pig has once again captured the

public's attention in China, thanks to a video released online to promote the new Peppa Pig film that will hit the screens in China during the Spring Festival holiday. The video, called "What Is Peppa?", tells the story

of a grandfather living in a small rural village trying to work out what "Peppa" means, so he can give his grandson a New Year gift to remember.