“There are enough podcasts out there. What are you bringing that’s different?”
—Monique Bryan
It might seem like everyone has a podcast these days, but did you know that most people don’t make it past seven episodes?!
With everything that’s involved, I can believe it! You may already know that I attempted to launch a podcast several times before starting this one.
So, what did it take to get here? I would love to say that it was easy, but that would be a bald-faced lie!
It has taken hours of hard work, strategy, marketing, tech, and a great team to get to this point.
In this #Dirty30Live episode, I run down some of the key things you should know before you even get started.
As an entrepreneur, you need to treat your podcast as a marketing tool that fits inside your business. Every aspect of your podcast — content, format, and guests — should be authentic and align to your marketing strategy.
Why? Because it’s an extension of your brand.
You need to know why you’re creating content, who it is for, how you will promote it, and which guests to choose. Be intentional.
It all comes down to planning. Preparation and forward thinking will ensure that you consistently show up, that you align with your marketing strategy, and that your brand is protected.
Want the rest of the juice? Listen to the episode!
In this episode of The Juicy CEO podcast, you’ll discover:
- How to create a marketing runway leading to your podcast launch
- The importance of analyzing your stats
- Why a media kit and onboarding system for your podcast is essential
Highlights:
- 02:18 Welcome to the #Dirty30Live!
- 03:35 So you want to start a podcast?
- 04:54 Maintaining your podcast
- 05:36 Check your stats!
- 06:38 First things first: Be committed
- 08:25 Planning
- 09:33 Intentionality
- 10:16 Guests: Research and feedback
- 12:06 Knowing your audience
- 13:12 Episode format
- 15:03 Trailer
- 16:37 Be on brand
- 17:59 Guests: Alignment and association
- 21:20 Marketing runway
- 22:49 Tech talk
- 22:08 Recap
- 27:25 Onboarding process
- 30:15 Media kit
- 32:45 Celebrating the Juicy CEO journey
Links To Visit:
Vibe Guide: https://www.juicybrandondemand.com/opt-in
Make sure you’re subscribed to The Juicy CEO Podcast and leave a rating and review! To win some Juicy CEO Swag, take a screenshot, tag me on Instagram @moniquebryan_co, and use the hashtag #TheJuicyCEO on social media.
If you want to experience the #Dirty30Live — in real-time — follow me on Instagram @moniquebryan_co, set your alarm to 11 am EST every Monday, and come get your questions answered live on the show! And if you want the juice 24/7, join my free Facebook community Juicy Brand Squad: https://www.facebook.com/groups/JuicyBrandSquad!
Stay Connected:
Instagram: @moniquebryan_co
Facebook: https://www.facebook.com/groups/JuicyBrandSquad
Who Knows You is hosted by Monique Bryan, brand authority strategist and built for founders, operators, and experts who are doing real work and ready to be picked for it.
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Connect with Monique:
Before we build, let us talk. https://moniquebryan.com/book/ -
Website: moniquebryan.com
LinkedIn: Monique Bryan
Instagram: @moniquebryan