The third episode in the 'REWIND' series is a sit down with Louisa of Kunda Kids, a children's book series about African Kings and Queens which took the market by storm in 2020 after the idea was born during the first lockdown. Marketing expert Louisa Olafuyi and I discussed how the idea was formed and grew legs. What was it really like to be business partners with your life partner?
Kunda Kids marketing plan
Finding illustrators and editors
Positive representation of black characters is important
Finding your target audience
Self-care to prevent burnout
If you would like to join in the conversation, use #WhoMovedMyBirkin on all socials.
Kunda Kids - www.kundakids.com
The Kunda Kids book series is also available to buy from Amazon.