In 2017 Bill Shufelt was desperate. He’d quit his job at a hedge fund to start a business that sounded absolutely nuts: a non-alcoholic beer that people would actually want to drink. WSJ’s Ben Cohen uncovers how Shufelt’s idea has led to one of the fastest-growing movements in the beer industry.  

Further Listening:

-Canned or Homemade? America’s Biggest Cranberry Company Wins Either Way 

Further Reading: 

-The Hottest Beer in America Doesn’t Have Alcohol 

-Bud Light Missed Out on the Super Bowl Party 

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