Summer is heating up, and nothing goes down cooler than an ice cold beer — or at least that’s how consumers are responding to ads during Copa America, Wimbledon, and Euro 2024.

On our new Who Won the Week, EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at the strategies Coors, Corona, and Miller Lite are using to drive engagement with a young, diverse audience during the summer tournament season.

Plus, we discuss the most effective auto ads of the year so far, with an analysis of how brands like Buick and Lexus are reframing their brand propositions and rolling out new vehicles.

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The NBA and NHL Finals are over, and prestige TV is heating up. On the new Who Won the Week, we break down the brands that won big en route to the Boston Celtics’ 18th NBA title and look forward to the highly anticipated third season of The Bear.

Join EDO Content Marketing Manager Aaron Taube and VP of Brand Partnerships Rebecca Sandidge as they dive into the data to reveal how the likes of Taco Bell, Burger King, Kia, Hyundai, and State Farm are making waves with effective TV advertising.

All that, plus Rebecca’s reaction to her beloved C’s taking home the O’Brien trophy.

2:04 - NBA Finals ads deliver 40x the impact of an average primetime ad

4:10 - Taco Bell outperforms average NBA Finals advertiser by 66%

5:22 - State Farm outperforms average NBA Finals advertiser by 157%

6:00 - The Bear returns for its third season on Hulu

8:10 - Burger King ads during The Bear reruns on FX were 45% more effective than the  average advertiser running during the program

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Summer in the U.S. means three things: frozen treats, baseball … and cricket? On the new Who Won the Week, EDO content marketing manager Aaron Taube and VP of client development Will Borba take a look at Major League Baseball’s jaunt to London, the T20 Cricket World Cup on Long Island, and the globalization of U.S. sports media consumption.

How are quick-serve restaurant (QSR) brands like Dairy Queen, Taco Bell, and KFC driving consumer engagement with MLB advertising? Could cricket become the new F1? And what’s the next big advertising event on the MLB calendar?

Get the answers to these questions and more on the new Who Won the Week!

Time Stamps:

0:56 - London Series ads outperform MLB average during both games

3:38 - MLB hosts special game June 20 at Negro Leagues ballpark in Birmingham, AL.

5:16 - QSR brands Taco Bell, Dairy Queen, and KFC drive results with MLB advertising

7:25 - T20 Cricket World Cup continues trend of international sports coming to the U.S.

11:28 - Streamers drive adoption of new sports with engaging reality series

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Summer movie season is heating up, and Who Won the Week has all the latest on how major studios are looking to bring consumers out to the theaters despite a thinner-than-usual slate of blockbusters.

This week, EDO Content Marketing Manager Aaron Taube is joined by our General Manager of Studio Analytics Steve Siskind to discuss the pros and cons of marketing movies at a time when strike-related production delays have created more space on the calendar between major releases. 

On our new episode, we look back at Disney’s success with Kingdom of the Planet of the Apes and look ahead to its efforts to make an event out of Inside Out 2 — with an assist from the Disney marketing machine and partners like McDonald’s. We’ll also look at how Universal Pictures has teamed up with partners like NBA star Nikola Jokić and LEGO in the run-up to its hotly anticipated Despicable Me 4.

All that, plus a look ahead to the Fall movie season on the new Who Won the Week!

1:02 - Studios look to thrive during early summer season with fewer blockbusters

4:21 - Garfield scores big with family, international movie-goers; If continues holding strong

5:29 - Kingdom of the Planet of the Apes stands out as May’s biggest hit

6:36 - Deadpool vs. Wolverine, Inside Out 2, Despicable Me 4 headline as season ramps up

7:40 - Inside Out 2 and Despicable Me 4 start marketing early to turn their films into cultural events

10:20 - Studios wait until next year for a return to pre-pandemic box office success

11:42 - Steve’s pick for a sleeper hit? Smile 2.

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We all know that live sports are the bedrock of modern TV advertising, but there’s plenty of other places brands can go to reach large, highly engaged audiences during live programming.

On our new episode of Who Won the Week, we dive into two of them: The Voice and Saturday Night Live. This week, EDO content peddler Aaron Taube is joined by our VP of Brand Partnerships Rebecca Sandidge to discuss why live, non-sports programs like these are so crucial to the modern media plan, and how brands like Poppi, T-Mobile, and L’Oréal are using these shows to drive the online consumer engagements that are most predictive of future sales.

All that and more, on this week’s Who Won the Week!

Time Stamps:

1:03 - Why SNL, The Voice, and other live, non-sports programs are crucial to the modern TV media plan

2:05 - Ads on SNL are 42% more likely to drive consumer engagement than the average broadcast ad

3:35 - L’Oréal skin care ads on SNL are 46% more effective than the average SNL advertiser

4:25 - T-Mobile wireless ads are 38% more effective than the average SNL advertiser

5:46 - The Voice is 40% more engaging than the average broadcast program

6:40 - Poppi ads on The Voice are 4x more engaging than the average Poppi ad

Show us some love, see all the ads, and let us know what YOU think on social: here

Who Won the Week is back in action with a new episode on the brands that are driving massive consumer engagement during the red-hot NBA Playoffs!

EDO Content Marketing Manager Aaron Taube and VP of Client Development Will Price take a look at what Gatorade, Arby’s, New Balance, and Bose have been doing to generate excellent results while advertising during this year’s playoffs.

Plus, we take a look back at the second half of the 2024 TV Upfronts and discuss a new high-water mark in the ongoing convergence of streaming and linear. Listen to hear our takes on one of TV’s biggest weeks, plus a quick wrap-up on Disney, Netflix, Warner Bros. Discovery, and YouTube’s big presentations.

All that and more, on this week’s Who Won the Week!

Time Stamps

1:30 - Gatorade Water outperforms average NBA Playoffs advertiser on ESPN by 434%

2:20 - Arby’s promotes free sandwiches and drives big results during the playoffs

3:23 - New Balance engages sports fans with rising stars in basketball and beyond

4:36 - Anthony Edwards helps Bose outperform its average NBA ad by 650%

7:13 - “Streamers” and “networks” converge at 2024 TV Upfronts

8:35 - WBD shows off its brand integration capabilities

9:15 - Netflix ads NFL Christmas Day slate to growing live sports portfolio

10:00 - YouTube Select Creator Takeover program connects brands with top content

10:35 - Disney brings out the stars, highlights Hulu at this year’s Upfronts

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The annual TV Upfronts are in full swing, Who Won the Week has all the latest news and analysis on the first day and a half of presentations.

In an episode recorded Tuesday afternoon, EDO VP of Brand Partnerships Rebecca Sandidge joins our Content Marketing Manager Aaron Taube to discuss how NBCUniversal, FOX, Amazon, and TelevisaUnivision made their pitches to advertisers in the Big Apple.

Aaron and Rebecca discuss…

All that and more, on this week’s Who Won the Week!

Time Stamps:

1:09 - Amazon Upfront- Exciting content announcements and the power of technology and data

4:41 - Fox Upfront- Sports and news giant touts "winning" ways

7:06 - NBCUniversal Upfront- The upcoming Olympics and culturally relevant legacy programming with modern advancements

9:12 - TelevisaUnivision Upfront- The soccer streaming leader and the importance of their audience

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Many ads, like Wingstop’s “No Flex Zone” ad are running in overdrive during the NBA playoffs — but are they working? Our new episode of Who Won the Week has the answers.

EDO’s content marketing czarAaron Taube is joined by VP of client development Will Price to discuss the strategy behind running in heavy rotation during a major sporting event, with a deep dive into how Wingstop ads are performing as they reach saturation.

Plus, our two hosts discuss Netflix’s Roast of Tom Brady and what it means for the streamer’s expansion into live events and sports.

Timestamps:

0:37 - Netflix expands live programming with The Roast of Tom Brady

2;20 - Wingstop saturates the market with NBA playoffs ads

4:21 - “No Flex Zone” ad becomes more effective as NBA playoffs progress

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Who Won the Week is back with a deep dive into how Mercedes-Benz used this year’s Masters to deliver a full brand showcase to golf fans.

EDO media analyst Matt Ulrich is joined by VP of client development Will Price to discuss the different ads Mercedes-Benz aired over the weekend and how those spots performed. Plus, we take a look at on-course sponsorship deals, such as 2024 winner Scottie Scheffler’s partnerships with Nike and TaylorMade, and the Masters debut of Tiger Woods’ new Sun Day Red brand.

All that, plus a look at Who Won the Week favorite Caitlin Clark’s SNL appearance ahead of the WNBA Draft.

Time Stamps:

1:38 - AT&T, IBM, and Mercedes-Benz dominate Masters TV ad space

2:09 - Mercedes-Benz uses Masters tournament to tell full brand story

3:26 - Mercedes-Benz ads during Masters were 228% more effective than brand’s live sports average

5:43 - Nike, TaylorMade, and Titleist benefit from on-screen sponsorships

6:55 - Tiger Woods brings new Sun Day Red brand to the big stage

8:17 - Caitlin Clark stars on SNL’s Weekend Update ahead of WNBA draft

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Who Won the Week is back with a new episode covering one of the biggest weeks on the sports TV calendar — including the NCAA Final Four and WrestleMania.

EDO content marketing manager Aaron Taube is joined by VP of brand partnerships Rebecca Sandidge and VP of client development Will Price to discuss record-setting viewership for the women’s Final Four and what advertisers can expect from women’s basketball moving forward.

Plus, we take a long look at a star-studded, two-day WrestleMania, and how advertisers are using World Wrestling Entertainment and All Elite Wrestling programming to (pile)drive results all year round.

And last, but certainly not least, we’ll let you know a few industries that are highly effective at advertising during the afternoon — when there’s not a solar eclipse pulling us all away from our TVs.

Time Stamps:

1:07 - Insurance, Tax Services brands drive strong performance with afternoon ads

2:26 - Star-studded WrestleMania provides ample opportunities for brands

4:30 - Monday Night Raw ads outperform primetime average by 39%

5;25 - Ads on All Elite Wrestling programming is 12% more likely to generate consumer engagement than the primetime average

8:57 - Women’s Final Four drives record ratings and strong ad engagement

9:41 - Caitlin Clark’s State Farm ads outperform brands average by 46%

Show us some love, see all the ads, and let us know what YOU think on social here