Who Won the Week is back in action — and this week, it’s all about the auto industry!

EDO VP of Client Development and automotive advertising expert Will Price joins the show to break down how brands like Defender and Buick are using March Madness to drive consumer engagement with a younger audience. 

Plus, Will and EDO Media Analyst Matt Ulrich discuss Tesla’s long-awaited, first-ever streaming TV ad — and what it means for brands in the electric vehicle space.

All that and more, on the new Who Won the Week!

Time Stamps:

1:30 - Women’s tournament ad effectiveness is up 40% YoY

2:15 - Auto brands Buick and Defender use March Madness to engage younger, diverse audiences

3:50 - Buick notches three of the women’s tournament’s 10 most effective ads

5:32 - Tesla makes TV ad debut with new AVOD ads

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The first weekend of March Madness is in the books, and Who Won the Week is back to break down the brands and athletes who scored big at The Big Dance.

On this week’s episode, EDO Media Analyst Matt Ulrich and VP of Brand Partnerships Rebecca Sandidge discuss the powerful impact of the NCAA’s Name, Image, and Likeness (NIL) policy — and the brands that are using it to feature college athletes in ads that air during the NCAA tournaments. 

Learn how TurboTax is maximizing its ad effectiveness with an assist from University of North Carolina basketball star Armando Bacot, how Iowa’s Caitlin Clark is taking the women’s tournament to new heights, and how Amazon MGM Studios capitalized on a key moment in Sunday evening’s overtime thriller between Texas A&M and Houston.

All that and more, on the new Who Won the Week!

Time Stamps:

0:33 - Nine of the top 10 most effective women’s first-round ad airings came during Iowa vs. Holy Cross

3:46 - TurboTax drives engagement with student athletes Armando Bacot (North Carolina) and Jack Gohlke (Oakland)

7:21 - Advertisers see big engagement spike during Houston/Texas A&M overtime thriller

Show us some love, see all the ads, and let us know what YOU think on social here

Get out your dancing shoes — it’s Who Won the Week’s March Madness preview episode!
EDO Media Analyst Matt Ulrich is joined once again by VP of Brand Partnerships Rebecca Sandidge for a look ahead at how brands will look to turn NCAA Tournament intrigue into powerful ad engagement.
This week, our two experts discuss the growing popularity of the women’s tournament, Caitlin Clark’s star power as a State Farm spokesperson, and how restaurant brands like Buffalo Wild Wings and Papa Johns are gearing up to attract hungry basketball fans.
All that and more, on our new Who Won the Week!

This week's insights with timestamps:

0:25 - Rebecca’s beloved Tar Heels fall to N.C. State in men’s ACC Tournament final

1:50 - Restaurant brands gear up for The Big Dance

2:45 - Buffalo Wild Wings’ new honey garlic wings ad outperforms brand’s average by 15%

4:35 - Papa John’s Shaq-a-Roni ad outperforms average NCAA women’s hoops ad by 68%

7:20 - Ads during the 2023 NCAA women’s final were 18% more effective year-over-year — visit edo.com/womens-sports for more info

8:10 - Caitlin Clark moves the needle for brands, both on the court and during the ad breaks

Show us some love, see all the ads, and let us know what YOU think on social: https://www.linkedin.com/feed/update/urn:li:activity:7176200106323382275

Lights, camera, outcomes! It’s the Oscars episode of Who Won the Week, with a complete breakdown of the brands that move the needle during the 96th Academy Awards.

This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge highlight the big brand winners on a night that was dominated by entertainment advertisers and luxury brands.

Hear what our two experts had to say about Don Julio’s successful brand integration, Rolex’s powerful ad performance, and a high-engagement trailer for the upcoming film Challengers. Plus, we take a look at two mass-market brands that generated strong ad engagement during an evening of luxury: Dunkin’ and Southwest Airlines. Check out the full ranking @ edo.com/oscars

Want a preview of the Women's Sports Report mentioned? edo.com/womens-sports

All that and more on this week’s Who Won the Week!

Who Won the Week is back in action, and love is in the air!

This week, EDO Media Analyst Matt Ulrich and EDO VP of Brand Partnerships Rebecca Sandidge break down Netflix’s evolving ads business with a special spotlight on Love is Blind ahead of the reality hit’s season finale March 6.

From the introduction of live sports programming like The Netflix Cup and Monday Night Raw to its new content delivery schedule, the streaming giant is hard at work building out an ads business that now boasts upwards of 23 million global subscribers. On this week’s episode, Matt and Rebecca take you inside the strategy behind these moves and forecast what they mean for Netflix and the TV advertising industry at large.

Time Stamps:

(-8:45) - Matt and Rebecca are excited for the Love is Blind finale

(-7:17) - Netflix beefs up AVOD subscription base with help from Love is Blind and Suits

(-6:35) T-Mobile reaps benefits of Netflix ad tier with spots starring Suits cast

(-4:55) - Viewers are 4x as likely to engage with Netflix ads vs. competitive streamers

(-3:35) - Netflix moves toward appointment viewing with live sports and episodic release schedule

Show us some love, see all the ads, and let us know what YOU think on social:

https://www.linkedin.com/posts/edo-inc_loveisblind-mondaynightraw-tvadvertising-activity-7171193435830382593-2cX1/

Who Won the Week? 2/12/24: Temu Breaks Through, Nostalgia Takes Over, and Soda is the New Alcohol at Super Bowl LVIII
Who Won the Week is back with our super, duper #superbowl LVIII advertising effectiveness review! https://lnkd.in/gHZu5AVb
This week, EDO Media Analyst Matt Ulrich is joined by three (3!) EDO experts to break down the big winners of this year’s game. From Temu’s not-so-surprising breakthrough, to Dunkin'​ hilarious ad with Ben Affleck, to Volkswagen nostalgia-laden triumph, we’ve got you covered.
Join us to learn why streaming is the new syndication, why soda is the new alcohol, and why Valentine’s Day shoppers might just be on the hunt for some Swiss truffles this week. All that and so much more on a very special Who Won the Week — with appearances from EDO VP of Brand Partnerships Rebecca Sandidge, VP of Client Development William Price, and Content Marketing Manager Aaron Taube.
See EDO's full ad effectiveness rankings at edo.com/superbowl

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https://www.linkedin.com/feed/update/urn:li:activity:7162928466898661376

Who Won the Week is back for our final episode before Super Bowl LVIII! This week, we’re previewing two categories that are going big at this year’s Big Game: sports betting and beer.
FanDuel is bringing back Rob Gronkowski and its Kick of Destiny from last year’s Super Bowl, but could DraftKings steal the spotlight with its pre-game ad? Will Michelob Ultra hit another home run with a star-studded Super Bowl ad, or will Coors Light deliver nostalgia-driven engagement with the return of its silver bullet train?
EDO Media Analyst Matt Ulrich and veteran journalist Mike Shields (Next in Media) answer these questions and more! Plus, a look at online retailer Temu’s strategy ahead of the Big Game, all on the new Who Won the Week.
Time Stamps:
(-7:45) - FanDuel brings back Kick of Destiny, faces stiff competition from DraftKings and BetMGM
(-5:10) - Online retailer Temu returns to the Big Game, but with a brand new pronunciation
(-2:28) - Coors Light puts the silver bullet train up against Lio Messi and Michelob Ultra

Show us some love, see all the ads, and let us know what YOU think on social:

https://www.linkedin.com/feed/update/urn:li:activity:7160761715872165888

"#Superbowl season is fast approaching, and Who Won the Week is back in action to discuss all the latest news in #sportsmedia and #tvadvertising.

On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) preview the growing coterie of food delivery apps that will be advertising at this year’s Big Game.

Plus, Solo Stove made news when it decided to fire its CEO after a splashy campaign featuring Snoop Dogg — and the decision raises key questions about how our industry evaluates TV advertising.

Watch this week’s episode for a data-driven breakdown of the campaign, as well as Matt and Mike’s perspectives on how marketers should be thinking about down-funnel success.

Time Stamps:

(-8:38) - NFL playoff games draw massive audiences

(-7:25) - Solo Stove fires CEO after Snoop Dogg campaign

(-3:28) - Food delivery apps gear up for Super Bowl LVIII"

Show us some love, see all the ads, and let us know what YOU think on social:

https://www.linkedin.com/feed/update/urn:li:activity:7155930492016455680

This Saturday’s Chiefs-Dolphins #nflplayoffs game on Peacock was the most-streamed live event in U.S history — and we’re talking all about on our new episode of Who Won the Week!
How did the game’s audience stack up against this weekend’s big linear broadcasts? What does it mean for the future of streaming sports? Can Peacock turn all these viewers into long-term subscribers? Tune in to watch EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) dive into these burning questions.
Plus, EDO VP of Brand Partnerships Rebecca Sandidge joins the show to discuss the snowballing momentum of #womenssports, and the WNBA’s record-breaking 2023 season. All that, plus a powerful ad performance from Popeyes on this week’s episode!
This week’s insights with time stamps:
(-9:02) - Peacock posts U.S. record live-stream audience for Chiefs/Dolphins
(-6:33) - Popeyes hits big in lead-up to Super Bowl chicken wings ad
(-4:53) - WNBA delivers major ad engagement during record 2023 season

Show us some love, see all the ads, and let us know what YOU think on social:

https://www.linkedin.com/feed/update/urn:li:activity:7153410072654532608

It’s awards season at Who Won the Week! With the #NFL regular season coming to a close, we took a look back at this season’s biggest brand winners to hand out EDO’s 2023 NFL Advertising Awards.
On this week’s show, EDO Media Analyst Matt Ulrich and veteran journalist Michael Shields (Next in Media) hand out awards in categories such as Advertising MVP, Breakthrough Advertiser of the Year, and Ad of the Season.
Tune in to see how brands like Burger King, Capital One, and New Balance used this year’s regular season to generate the high levels of #consumerengagement that are predictive of future sales growth.
This week’s insights with time stamps:
(-9:39) - NFL Advertising MVP
(-7:37) - Breakthrough NFL Advertiser of the Year
(-5:50) - Ad of the Season
(-3:51) - Biggest Engagement Spike
(-1:30) - Predicting NFL playoff advertising creative

Show us some love, see all the ads, and let us know what YOU think on social:

https://www.linkedin.com/feed/update/urn:li:activity:7150848788063014912