Who's This For

This week, we’re getting into the weeds (in the best way) of political communication with Wisconsin State Representative Jodi Emerson. How do you actually break through the noise online? What does it take to connect with people across increasingly stretched-out districts—and still sound like yourself? Jodi gets real about the pressure of having every word picked apart, the constant scramble for attention on social media, and why showing up in person still matters. We also dig into how, even with AI on the rise, good old-fashioned critical thinking is more essential than ever. It's a thoughtful look at what it takes to communicate clearly and intentionally in a world that’s louder than ever.

What does it truly take to connect, heart to heart? In the kickoff episode of "Who's this for?", we explore this question with our first guest, the prolific writer, professor, and documentarian B.J. Hollars. From the world of radio dramas to the impact of documenting a community's forgotten story, we discuss how to build bridges, foster inclusion, and leave a lasting impression. Tune in to learn why every message, whether intended for one person or many, starts with a genuine human connection.