Prof. Dr. Rob Britton, airline expert, marketing & management professor and former managing director for advertising at American Airlines talks about his personal experiences with a front row seat on the tragedy of 9/11.

Recorded in Germany on 31 January 2020

Prior to the COVID-19 Crisis Spreading Worldwide

In our first ever Case Study,  Antonio Iandolo, Vice President/Managing Director EMEA at Hanesbrands Inc., talks about the practice implications in the textile industry originating from the impact of the Corona Virus on the economy, market and trends.

Alexander Hendorf, Partner & Principal Consultant Data Science & AI at Koenigsweg, talks about the role of artificial intelligence (AI) for managers, which implications AI has on modern business education and gives an outlook on where AI will develop in the future.

The interview is hosted by Professor Dr. Stefan Spinler, Chairholder of the Kühne Institute for Logistics Management at the WHU - Otto Beisheim School of Management.

Hello, this is WHU inside business coming to you with our brand new podcast!

In episode #1, we sat down with Alexander Hoffmann, Industry Manager & Data Strategy Lead at Google and discussed about the new role of digital systems in business decision making. He also gave advices for current students on which skills are most relevant for their later working life.