March 03, 2025

Why 2025 is the Perfect Time to Start a Podcast (Even If It Seems Oversaturated) – PCI 432

38 minutes

2025 is a great time to start a podcast

Thinking of starting a podcast in 2025? Worried the podcasting world is already too crowded? In this episode, we dive into the top reasons why launching a show now can be more advantageous than ever—even when it seems like “everyone” already has a podcast. From tapping into hyper-niche audiences to taking advantage of cutting-edge tech, you’ll learn why there’s plenty of space for fresh voices and unique ideas.

Join us as we break down the key factors that make this an ideal moment to get behind the mic.

Today’s Hosts: Todd Cochrane, MacKenzie Bennett and Mike Dell

The Myth of Oversaturation

How the boom in podcasting can actually work in your favor

Why today’s listeners crave more specialized and personal content

Hyper-Niche Advantages

Finding and serving a very specific audience

How drilling down on a topic can create a more loyal listener base

Monetizing and collaborating within niche markets

Continued Technological Improvements

Lowering production costs and simpler editing tools

High-quality mobile recording options

Better distribution and analytics platforms making it easier to track success

Growing Global Listenership

Why podcasts are still expanding into international markets

Potential for multi-language or cross-cultural shows

Opportunities to reach new demographics that weren’t listening before

Evolving Monetization Models

Sponsorships, affiliate marketing, and subscription-based models

Using membership sites or premium content to create sustainable income

Why brands are doubling down on podcasts as a marketing channel

Standing Out with Authenticity

The power of genuine storytelling and human connection

Differentiating factors: personality, format, and unique angles

Cultivating an engaged community vs. chasing large numbers

Low Barrier to Entry, High Creative Freedom

Podcasting as a playground for testing ideas and formats

Multi-platform promotion: How social media and video can amplify your message

Simple steps to get started with minimal equipment and upfront costs

Future-Proofing Your Brand

Positioning yourself as a thought leader in your niche

Building relationships and networking through podcast interviews

How consistent content output can evolve into new opportunities (speaking gigs, book deals, etc.)

Key Takeaways for Listeners

Despite a seemingly crowded market, there’s a massive appetite for new, specialized shows.

Advances in tech and the global growth of podcasting create unique opportunities in 2025.

Authenticity, hyper-niche content, and community-building can help your podcast stand out.

Monetization models continue to diversify, making it easier to earn income and sustain your show.

Starting now means you’ll be better positioned as the medium continues to evolve. Check out our Plans and Pricing online to see which Blubrry plan is meant for you.

Listener Challenge

What unique angle or niche do you have that would stand out in the podcasting world? Whether you’ve already got an idea or you’re still brainstorming, we’d love to hear from you. Share your concept or inspiration on social media with the hashtag #FuturePod2025, and let us know how you plan to make your mark in the world of podcasting!

Thanks for listening to Podcast Insider. You can subscribe to new episodes every Monday.

The best place for support with any Blubrry product or service is our ticket system. Tickets give the whole team access vs. direct emails or calls. General podcasting discussions and more can be shared on the Blubrry Podcasting Facebook group.

Fill out our listener survey at surveys.blubrry.com/podcastinsider

Hosting customers can schedule a one-on-one call with Todd or a tech checkup with Mike at [email protected] and [email protected]

Stay tuned for more episodes and visit our website for the latest updates and resources.

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By Dave Clements, Mike Dell & MacKenzie Bennett

3.5

1919 ratings