India’s real economic engine isn’t in big cities - it’s in the 400 million+ people building, trading, and growing across Middle India.  

In this episode of the Founder Thesis Podcast, host Akshay Datt speaks with Jyotsna Krishnan (Managing Partner, Elevar Equity;  CEO and Co-Founder, Epic World) on how to invest, build, and scale startups for India’s underserved majority.  

With 15+ years in impact investing, Jyotsna shares how Elevar Equity has backed 50+ companies, catalyzed $3B+ in follow-on capital, and impacted over 60 million low-income households - proving that profit and purpose aren’t mutually exclusive.  

She also introduces Epic World and Epic Intelligence, a data platform designed to map the $10 trillion informal economy of entrepreneurial households in India.  

Key Insights: 

👉Elevar’s customer-backward investment thesis 

👉Why India’s middle 70% is the biggest untapped market 

👉Building startups with distribution, dignity, and deep context 

👉Epic World’s vision to productize ground-up insights 

👉Why Middle India needs its own startup playbook 

👉The real size of India’s economy - beyond GDP metrics

#ImpactInvesting #IndiaStartups #FounderThesis #MiddleIndia #VCIndia #SocialImpact #CustomerCentric #InclusiveGrowth #InformalEconomy #StartupIndia #MSME #StartupPodcast #VCPodcast #BusinessStrategy #InvestmentStrategy #StartupEcosystem 

Disclaimer: The views expressed are those of the speaker, not necessarily the channel