Founder's Story

Why 95% of People Live Like Victims—And How to Reclaim Your Life | Ep 262 with Dr. Stoyana Natseva Founder of Happy Life Academy


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We open with the question everyone secretly asks: can a life really change that much? Dr. Stoyana Natseva answers with names and outcomes, not platitudes. Through Happy Life Academy, she’s watched Tatiana Markova move multiple sclerosis into remission, rebuild family bonds, and buy her first home, and Tsetsa Dimitrova outlive a one-month cancer prognosis to become a holistic therapist who now mentors others. Those stories anchor her thesis: when mind, emotion, and habit align, health and circumstance can follow. She dismantles the “I’ll be happy when…” script—more money, more success, more love—and insists that happiness isn’t deferred; it’s practiced now. Social comparison and cultural conditioning (the “matrix,” as she calls it) train us to chase what’s missing; her work re-trains attention toward gratitude, abundance, and authorship. The entrepreneur in her is direct: treat happiness as a skill. Start with awareness and acceptance, then do the reps daily—writing, meditation, loving action, community.

Key Discussion Points:
The conversation stays close to the real lives behind her frameworks. We explore how labels like “I’m damaged” become convenient autopilots—and how observing thoughts proves we aren’t our thoughts. Dr. Natseva maps the unlearning arc she teaches: notice honestly without shame, choose a creator identity over a victim identity, and rehearse new beliefs through practices that involve mind, feelings, and body. Gratitude is central but not a slogan; it is specific, sensory, and active—thanking the sun, the meal, the breath, the lesson inside the setback—until the nervous system recognizes abundance as home base. She challenges the hidden cost of an unhappy life: illness in the body, erosion of self-worth, fractured families, and years quietly stolen. Even simple physiology supports the shift—a genuine smile feeds back to the brain, making anger hard to sustain. When listeners ask how to begin, she keeps it simple: write what’s true, name three real gratitudes, sit in stillness for a few minutes, and repeat. The point isn’t perfection; it’s momentum.

Takeaways:
Happiness is not an outcome to acquire later but a discipline to practice today. By choosing the stance of creator—“I am not a victim of circumstances”—and pairing it with small, repeated actions, the story changes from the inside out. Gratitude reframes trauma as curriculum, not identity; attention placed on emptiness multiplies emptiness, while attention placed on abundance multiplies abundance. Community accelerates change because it interrupts isolation and offers models to mirror. Start where you are, feel what you feel without punishment, and move one honest step at a time.

Closing Thoughts:
Dr. Natseva leaves us with a decision rather than a dare: choose happiness as a daily act. When thoughts, emotions, and actions line up, life follows. If you’re ready to practice, her programs at Happy Life Academy turn the idea into a method—and the method into a life.

Closing Thoughts:

Dr. Natseva’s message is simple but profound: happiness is not a gift or a circumstance—it’s a choice. And the cost of not choosing it could be your health, your family, and your future.

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Founder's StoryBy IBH Media

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