In this episode, we dive into the importance of conducting a thorough hotel walkthrough before approaching the General Manager with your floral services. You'll learn how this crucial step helps you identify opportunities to add value, assess the quality and impact of the existing floral arrangements, and gather insights on potential improvements. We'll also discuss how to use these observations to build confidence in your pitch, craft a personalized approach, and ensure your proposal is authentic and aligned with the hotel's needs. Join us as we explore strategies to make your floral pitch stand out and win over potential clients.

0:30 Identify opportunities and gaps in the hotel's floral setup

1:22 Assess the quality and impact of existing floral arrangements

2:48 Gather insights on current floral needs and issues

4:54 Leverage bbservations to build confidence for your pitch

5:22 Craft a personalized approach using your observations

6:12 Ensure authenticity and alignment in your pitch

If you enjoyed today's episode and want to dive deeper into strategies to grow your floral business, sign up for the free masterclass where I'll share even more tips and insider secrets to help you get started as a hotel florist. New Episodes every Tuesday & Thursday at 9 am CST