CSM Practice - The Customer Success Podcast

Why Active Listening is important


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Many customer success managers are good listeners, but the question is, are they actively listening to their customers.

Active listening is a method that allows for better connections and compassion towards others.

In this podcast episode, Mariana Magre, Head of Customer Success at Poli - shares her take on active listening and how it improved her connections with customers.

  •  The definition and importance of active listening in CS.
  • Explanation of an active listening example that helped Poli's customers.
  • Specific questions/words to make the customer feel heard.
  • How active listening strengthens the connection between customer and company.
  • Useful conversational skills to administer.
  • Step-by-step plan to optimize meetings with a customer.
  • How you can benefit from practicing active listening.
  • Recommendations for additional resources on active listening.
  • Different ways to improve the team's communication skills.

A special thank-you to talented Ariel Justo, Customer Success Manager at Staysafe, who helped co-host this episode.

Listen to the full recording now!

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 Additional Resources:

📑 Blog: Customer Success Career Development
https://www.csmpractice.com/customer-success-career-development/

📑 Blog: Productivity Tips For Customer Success Teams – PART 1
https://www.csmpractice.com/productivity-tips-for-customer-success-teams-part-1/

🎥 Video: How to Handle a Price INCREASE Conversation With a Customer During RENEWALS
https://www.youtube.com/watch?v=dYMSSF3vAGc

🎥 Video: What SALES SKILLS Are Relevant For Customer Success
https://bit.ly/39NSYMj

👉🏻 Whenever you’re ready...If you're an 𝘦𝘹𝘱𝘦𝘳𝘪𝘦𝘯𝘤𝘦𝘥 𝘦𝘹𝘦𝘤𝘶𝘵𝘪𝘷𝘦 𝘣𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘢 𝘊𝘚𝘔 𝘱𝘳𝘢𝘤𝘵𝘪𝘤𝘦 𝘧𝘰𝘳 𝘵𝘩𝘦 𝘧𝘪𝘳𝘴𝘵 𝘵𝘪𝘮𝘦, there are 3 powerful ways I can help you fast-track success while avoiding common pitfalls:

1️⃣ 𝙎𝙩𝙚𝙖𝙡 𝙈𝙮 𝘾𝙪𝙨𝙩𝙤𝙢𝙚𝙧 𝙎𝙪𝙘𝙘𝙚𝙨𝙨 𝙆𝙋𝙄 𝘾𝙝𝙚𝙖𝙩𝙨𝙝𝙚𝙚𝙩
Track key KPIs to boost CSM performance. Grab my cheatsheet to focus on metrics that matter—scale smarter & grow revenue. Click here to download.

2️⃣ 𝙅𝙤𝙞𝙣 11,000+ 𝘽2𝘽 𝙀𝙭𝙚𝙘𝙪𝙩𝙞𝙫𝙚𝙨 𝙖𝙣𝙙 𝙇𝙚𝙖𝙙𝙚𝙧𝙨
I share strategic insights & practical tools to help you hit your quarterly goals faster while scaling your CS operations efficiently. Don’t navigate this alone - tap into a thriving community of leaders who are optimizing their CS strategies & driving serious impact. Click here to join.

3️⃣ 𝘽𝙪𝙞𝙡𝙙𝙞𝙣𝙜 𝙤𝙧 𝙇𝙚𝙖𝙙𝙞𝙣𝙜 𝙖 𝘾𝙎𝙈 𝙏𝙚𝙖𝙢 𝙛𝙤𝙧 𝙩𝙝𝙚 𝙁𝙞𝙧𝙨𝙩 𝙏𝙞𝙢𝙚?
Building a CS practice for the first time doesn’t have to feel like an uphill battle. With the right frameworks, you can achieve results faster than you think. I help experienced executives build a proactive, high-performing CS team—without the guesswork & costly missteps of figuring it out alone. Learn more.

📌 Visit our Website - CSM Practice

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CSM Practice - The Customer Success PodcastBy Irit Eizips & CSM Practice

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